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  • Publicado : 19 de junio de 2011
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1) Executive Summary 1

2) Corporative Connection 3

3) Environmental Analysis and forecasts 5
SWOT Analysis…………………………………………………………………..11

4) Segmentation and goals 13

5)Objectives for next year 14

6) Plan of Actions: Strategies and Tactics 15

7) Necessary resources for implementing strategies and meeting objectives 16

8) Marketing Control 18

9) Presentationplan and sales 19

10) Actions to take in the future 19

Marketing plan

Casa Andina Private Collection Sacred Valley

1) Executive Summary

The prestigious national hotel chain CasaAndina has within its
various establishments the Hotel Casa Andina Sacred Valley Private Collection, which is strategically located in an area full of landscapes reflecting an environment of peace,quiet and cozy, which achieves establish its competitive advantage over competitors.

It features spacious and comfortable rooms and suites, in addition to possessing the
more complete andsophisticated equipment for the enjoyment of a
unique and unforgotten stays.

It is important to the company the opportunity to attend a public increasingly demanding seeking a unique experience, in parallelwith the increasing influx of foreign tourists yearning to visit one of the 7 wonders of the world, and enjoy landscapes, and also enhance the relationship with travel agencies that have a greaternational recognition with which agreements can be beneficial, can also take advantage PromPerú activity that seeks to promote Machu Picchu as a tourist destination but also focus on domestic touristsseeking to know more about the national culture.

The hotel considers appropriate to carry out a suitable plan of control based on the effective ongoing management of the job requirements ofemployees of all areas to work together in order to integrate their personal goals with those of the organization, and proper use of organizational values for the mission and vision and the company with...
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