Juan Felipe Mejia
Mary Luz Isaza
Who we are?
British Petroleum, is an energy company, engaged primarily in the oil and natural gas,which is based in London, UK.
It is one of the largest companies in the world and the third largest firm dedicated to oil and gas after ExxonMobil and Royal Dutch Shell.
The problem- why we are here?Spill at Prudhoe Bay: Alaska
Deepwater Horizon: explotion
Leak in Texas City
Spill in the Gulf of Mexico
Strategys to solve the problem
PONGAN MAS COSAS PARA SOLUCIONAR ELPROBLEMA
The message to the investors
If the thousands of negatively affected Gulf residents and people want any form of restitution, BP needs to hold on to its investors.
Do the the rightthing which show strong ethics and a good philosophy.
The objectives of the campain.
TO MAKE THE INVESTORS INVEST.
TO MAKE THE COSTUMERS BUY.
TO MAKE THE GOVERMENT BELIEVE.
TO SOLVE WHAT IS DONE.Our target!
To give a new fresh image of bp as a comunity company engaged and commited with environment.
to Pormote investors and make them understand that bp company is solid as an image and aa whole.
Mainly to re brand:
Branding refers to naming a business or product or service. A brand will typically also have a logo or design, or several, associated with it.
Possible new names:
THE WORLDS PETROLIUM
PONGAN MAS NOMBRES QUE SE LES OCURRAN QUE SEAN NUEVOS PARA CAMBIARLE EL NOMBRE A LA EMPRESA, PARA DARLE UN AIRE NUEVO»»
How are we going to reach ourtarget?
Strategies are the basic!
Languge to the costumer:
We are going to re stablish relationships between the costumer sand the company through slogans:
BP ( IF IN CASE NEW NAME, DESIDED BYBOARD MEMBERS), Fully committed whit the earth.
We will not stop until every single drop of oil is removed, we all need to work as a whole.
Americas shores are our number one priority. You are our...