Advertising Family Tree

AGENCY FAMILY TREES 2010
Primary holdings of the world’s top four agency companies by 2009 worldwide revenue

AdAge.com/agencyfamilytrees2010 Profiles of world’s top 50 agency firms, part of premium content in AdAge.com’s DataCenter

WPP
NO. 1

$13.60B
WORLDWIDE REVENUE HEADQUARTERS: DUBLIN MARKET CAP: $13.7 BILLION

OMNICOM GROUP
NO. 2

$11.72B
WORLDWIDE REVENUE HEADQUARTERS: NEWYORK MARKET CAP: $12.5 BILLION

PUBLICIS GROUPE
NO. 3

$6.29B
WORLDWIDE REVENUE HEADQUARTERS: PARIS MARKET CAP: $8.7 BILLION

INTERPUBLIC GROUP OF COS.
NO. 4

$6.03B

WORLDWIDE REVENUE HEADQUARTERS: NEW YORK MARKET CAP: $4.4 BILLION

U.S. REVENUE: $4.44 BILLION WORLDWIDE EMPLOYEES: 98,759 WORLDWIDE REVENUE BY DISCIPLINE
Branding & identity, healthcare & specialist communications$3.50 billion; 25.7% Advertising, media investment management $5.26 billion; 38.7%

U.S. REVENUE: $6.18 BILLION WORLDWIDE EMPLOYEES: 63,000

U.S. REVENUE ESTIMATE: $2.72 BILLION WORLDWIDE EMPLOYEES: 45,402 WORLDWIDE REVENUE BY DISCIPLINE
$147 MILLION $61 MILLION $75 MILLION $39 MILLION $17 MILLION $39 MILLION
Dentsu owns 15% of Publicis Groupe Publicis owns 1% of Interpublic Group

U.S.REVENUE: $3.37 BILLION WORLDWIDE EMPLOYEES: 40,000 WORLDWIDE REVENUE BY DISCIPLINE

GREY GROUP
Grey
NETWORK LEAD AGENCY

$912 MILLION
$505 MILLION $280 MILLION $110 MILLION $8 MILLION $8 MILLION

WORLDWIDE REVENUE BY DISCIPLINE
Specialty communications $1.07 billion; 9.1% Public relations $1.08 billion; 9.2% Traditional media advertising $5.20 billion; 44.3%

OTHER AGENCIES
Cline Davis &Mann
HEALTHCARE AGENCY

Media $1.32 billion; 21.0%

Advertising $2.20 billion; 35.0%

STARCOM MEDIAVEST GROUP
MEDIA AGENCY

$809

LOWE & PARTNERS
Lowe & Partners Deutsch

MILLION

Starcom MediaVest Group $749 MILLION SMG PERFORMANCE MARKETING $31 MILLION
MARKETING SERVICES AGENCY GROUP

Constituency Management Group1 $915 million; 15.2% Healthcare $328 million; 5.4%Advertising & media $4.14 billion; 68.7%

$543 MILLION
$253 MILLION $177 MILLION

AD AGENCY. REVENUE FOR LOWE OUTSIDE NORTH AMERICA AD AGENCY. NORTH AMERICAN HUB OF LOWE NETWORK HEALTHCARE AGENCY. REPORTS INTO DEUTSCH

G2
MARKETING SERVICES AGENCY

Corbett Accel Healthcare Group
HEALTHCARE AGENCY

GHG
HEALTHCARE AGENCY

Critical Mass Dieste

SMG Search
MEDIA AGENCY

Batey WingDIGITAL AGENCY. OMNICOM OWNS 54% HISPANIC AD AGENCY

SEARCH MARKETING. PART OF PERFORMANCE MARKETING

$14 MILLION $13 MILLION $11 MILLION $6 MILLION
Marketing services (excluding CMG) $646 million; 10.7%
1. Interpublic discipline percentages are Ad Age estimates except for Constituency Management Group, which is actual. CMG houses PR agencies, Jack Morton Worldwide, Octagon, FutureBrand andcertain other marketing services.

Lowe Healthcare Worldwide $80 MILLION Huge
DIGITAL AGENCY. 51% OWNED BY INTERPUBLIC

SINGAPORE-BASED AGENCY NETWORK HISPANIC AD AGENCY Public relations & public affairs $1.25 billion; 9.2%

Spark Communications
SAMS (Specialized Agencies and Marketing Services) $2.77 billion; 44.0%

$33 MILLION

Direct Partners

Tapestry MV42

OTHER AGENCIESAccentmarketing Campbell-Ewald
AD AGENCY HISPANIC AGENCY. INTERPUBLIC OWNS 49%

Consumer insight $3.60 billion; 26.5%

UNITED GROUP
Berlin Cameron United
AD AGENCY

$86 MILLION
$15 MILLION $11 MILLION

DIRECT MARKETING AGENCY Customer relationship management $4.38 billion; 37.4%

STARCOM’S MULTICULTURAL MEDIA AGENCY

$11 MILLION

Doremus
AD AGENCY

BUSINESS-TO-BUSINESS AGENCYMEDIAVEST’S MULTICULTURAL MEDIA AGENCY

$161 MILLION $41 MILLION
NA

GLOBAL NETWORKS
YOUNG & RUBICAM BRANDS
Y&R
NETWORK LEAD AGENCY

Cole & Weber United
AD AGENCY

GLOBAL NETWORKS
DDB WORLDWIDE COMMUNICATIONS GROUP $2.22 BILLION

Element 79 Footsteps

$24 MILLION $8 MILLION

GLOBAL NETWORKS
PUBLICIS
Publicis
NETWORK LEAD AGENCY

DIGITAS
$1.06 BILLION
$875 MILLION $170...