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  • Publicado : 20 de agosto de 2012
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INDICATE WICH PRICING STRATEGY IS USED BY A-B AND SUSTAIN WITH IT WAS CHOSEN

In the profit and gain market share .. AB uses the consumer price index most global markets, AB have balanced volumeand pricing, with emphasis on growth as a reference point where the price increases slightly below average overall annual increases in the rate of consumer prices. This method allowed them to keep theirproducts affordable. This pricing strategy has been very successful in generating revenue growth.
However, in the Malaysian market, AB has followed a different approach to prices, due to variousenvironmental factors. Its Budweiser and Busch are set at very competitive prices compared to its competitors. As a new participant, AB aims to penetrate the market and build market share through lowprices. In addition, production costs are also low, because its plant in the Philippines where production costs are much cheaper .. The economies of scale of production of premium brand Budweiser hasmade this option possible price

ANALIZAR LOS PRODUCTOS DE A, B, Y SUS COMENTARIOS (analyze products of A-B and provide your comments)
Anheuser Busch products sold in Malaysia are as characteristicrange of low price to the price premium
beers.
Mainly available in cans, because of the distribution
restrictions.
Low scale range of drinkers
brands like Leo, Singha and San Miguel
toupscale beer drinkers for brands such as
Busch, Coors, Labatt and Foster.
range of contemporary young
drinkers.

AB dominates the U.S. beer market with 33 variants of beer competing with less than 10classes of beer. Their "king of beer" Budweiser has been the best of the worlds largest selling beer since 1957, distributed in over 70 Countries
* One recommends to aspire to sales of volumeonly while those of higher end they compete in the visibility of brand as well as sales of volume,
* to take part more aggressively and in a conclusive way in promotional programs

EXAMINAR LA...
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