Al rico caramelo

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Introduction
Cadbury is a leading global confectionery company with an outstanding portfolio of chocolate, gum and candy brands. We employ 50,000 people and have direct operations in over 60countries, selling our products in markets everywhere around the world. We are nearly 200 years young. Our origins can be traced back to 1824 when John Cadbury opened a shop in Birmingham, UK selling tea andcocoa and in 1831 starting manufacturing drinking chocolate and cocoa. In 1969 Cadbury merged with Schweppes to create Cadbury Schweppes. In 2003, Adams Confectionery was acquired including itsTrident and Halls brands, now respectively the world’s largest gum and candy brands. On 7 May 2008, we demerged from the Americas Beverages businesses, creating Cadbury plc.

Our vision
Our Vision IntoAction plan embodies all aspects of our strategy. Our governing objective is to deliver superior shareowner returns. Our vision is to be the world’s biggest and best confectionery company. At theheart of our plan is our performance scorecard, delivered through our priorities, sustainability commitments and culture.

Financial highlights
HY results (six months to 30 June 2008) • • • • Basebusiness revenue growth at +7% Good growth across all categories: revenue growth +13% in emerging markets Focus brands up 9% Underlying margins +190bps: good progress on cost reduction initiatives FY 2007confectionery revenue by region
4 3 1 2

1 Americas 2 Asia Pacific 3 Britain, Ireland, Middle East & Africa 4 Europe

27% 25% 31% 17%

(except where stated all movements are at constantexchange rates)

FY 2007 confectionery revenue by category Financial calendar 16 Dec 2008 25 Feb 2009 Preliminary trading update Full year results
3 1 2

1 Chocolate & Cocoa beverages 2 Gum 3 Candy46% 32% 22%

An additional 7% of Group revenue come from our Australia Beverages business.

The benefits of focus
13 focus brands +9% 7 focus customers +7% 12 focus markets +9%

Brazil...
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