Analisis De Mcdonalds

Index:
1. History and backgrounds
2. Mission and Vision
3. McDonald’s PESTLE
a) Political Factors
b) Economic Factors
c) Social-Cultural Factors
d) Technological Factor
e) Environmental Factor
f) Legal Factor
4. Conclusion
5. Bibliografia

1. History and background
McDonald's is the leading global organization for food service. They generate morethan $40 billion in sales system. There are more than 30,000 restaurants in over 100 countries on six continents. They own one of the most recognized and respected brands in the world.
The McDonalds (Richard and Maurice McDonald) had been in the restaurant business since 1930. At first, the menu was simple: hamburgers, cheeseburgers, french fries, shakes, soft drinks and apple pie.
There were nowaitresses at McDonald so it was self-service, and there were no tables to sit, and no jukebox. As a result, McDonald has attracted more families than joung people. The savings in preparation time, and the resulting increase in volume, allowed the McDonalds down the price of a hamburger from 30 cents to 15 cents.
McDonald's success in the states was due in part to the belief that of a milkshakemachine salesman named Multimixer Kroc who suggested to franchising its restaurants nationwide. Kroc opened the first McDonald's restaurant in Des Plaines, Illinois on April 15, 1955.
In early 1960, McDonald really started to take off. In 1961, Kroc bought McDonalds for $2.7 million, which he expected to make McDonald's number one fast food chain in the country.
McDonald's success in 1960 waslargely due to the clever marketing of the company and flexible response to customer demands.
In 1968, the Big Mac debuted. In 1968 McDonald's also opened its 1,000th restaurant, and Fred Turner became company president and managing director.
McDonald continue its growth in the 1970s. It was only in 1971 when McDonald opened their first European restaurant in the Netherlands. Today, almost 40years later, McDonald Europe employs 375,000 people and has a portfolio of 6,800 restaurants in 39 countries, serving over 13 million customers each day. In 1975 McDonald's opened its first drive-thru window in Oklahoma City.
During the 1980s, McDonald has further diversified its menu to suit the changing tastes of consumers.
Incredibly, the company reached the milestone of 20,000 restaurants injust eight years, in mid-1996. In late 1997 the total had surpassed 23,000.
At that time it was opening new restaurants Macaonald 2000 each year - an average of one every five hours.
In 1990 McDonald’s growth slowed but suddenly it recovered until now. McDonalds got bigger and his expansion continued.

2. Mission and Vision
a) Mission:
McDonald’s mission is to be the global foodcompany through the client’s satisfaction. They also want to be recognized by the employees, clients, competitors…
Serve quickly a limited menu of appetizing hot food in a clean restaurant and nice for a good price.
b) Vision:
Master the global foodservice industry through customer satisfaction.
To be recognized by employees, customers, competitors, suppliers, investors and the general public.Promote innovation and creativity.
Anticipate market changes, and potential problems that may develop.


3. McDonald’s PESTLE
A PESTLE analysis is a method for reviewing the macro environment (external forces that impact a company’s ability to plan). It stands for:
* Political
* Economic
* Sociological
* Technological
* Legal
* Environmental
These forces,although out of the company’s control, may have an impact on the success of any future plans. By considering them, a company can change direction, build contingencies, identify new opportunities or do nothing at all: it is an important part in the strategic decision making.

a) Political Analysis
McDonald's international operations are highly influenced by individual state policies implemented...