Analisis interno marketing hoteles tryp (inglés)

SOL MELIÁ HOTELS AND RESORTS WORLDWIDE
LUXURY RESIDENTIAL OWNERSHIP
VACATION CLUB

1. SITUATION ANALYSIS

1.1. DESCRIPTION COMPANY

Sol Meliá, which was founded by Gabriel Escarrer Juliá in1956 in Palma de Mallorca (Spain), is the world's leading hotel chain for holidays, as well as being the overall market leader in Spain, both in the leisure and the business sectors. It is the thirdlargest chain in Europe, the twelfth largest in the world and is the global leader for holidays and in Latin America and the Caribbean. Currently there are more than 300 hotels in 30 countries on 4continents and the company has a workforce in excess of 35,000 employees.
Commercial brands used to offer their product include Gran Meliá, Meliá Hotels & Resorts, ME by Meliá, Innside, TRYP Hotels,SolHotels, Paradisus Resorts and Sol Meliá Vacation Club. Each of these brands has been created to satisfy demanding customers who appreciate the hotels' strategic location and their quality services, asmuch as the personal service that enables them to have a great experience throughout the whole of their stay. Sol Meliá has taken into account the different stages in their customers' lives, theirchanging tastes and requirements, and offers appropriate products designed for each of them.
The hotels ensure that the customer has a unique and unforgettable experience. The emphasis placed on GuestExperiencecreates emotions centred on each of the brands, anticipated the customer's needs and expectations. With sensual architecture, the lighting, smells, music in communal areas etc., each brandoffers something concrete generated ad hoc, with service to match.
Food and drink is another of Sol Meliá's key strengths, a quality attribute also used to promote the culture and character of thelocal area. Dining areas ensure that the service, design, atmosphere and music combine to create unforgettable experiences and all of this while using premium quality products to delight even the most...