Analisis merchandising tous

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  • Publicado : 18 de noviembre de 2011
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Análisis Visual Merchandising, TOUS - Webinar Transcript
1. •Spanish casual jewelry company•Started in the 1920s as a family-owned company, based in Barcelona•TOUS has evolved as a global jewelryand accessories brand•Today, the second generation of the TOUSfamily infusing new breath into the brand while staying true to TOUS’ heritage of chic, sophisticated design•The company’s trademark, alittle stylized bear, which quickly became a status symbol in Spain
2. 260, Regent Street LondonTOUS has just finalized its entry in to the London market. LOCATION: at the junction of Regent St andOxford St, which is one of the world’s most prestigious retail areas. With more than approximately 300 m of floor spaceTous implant a new look in this store. It’s a CONCEPT devised by window-dressers,interior designers and designers, that have more than 20 years of experience. The GOAL of this new look is to convey the value of the brand in very comfortable surroundings. RESULT: the new store haslarger floor spaces, which allows greater display space for jewelry and accessories, so that clients can feel comfortable throughout the buying process
3. STORE STRUCTURE•Divided into two floor• Openback window, showing all structure in • no closed store rooms, opened• Simple walls structure • loft distribution
4. PROPS Full-service bar (showcased-table and chairs) This technique by creating a“residential”, to make people feel at home Display cases table made of new dark wood, with own lighting points The store’s priciest goods showcased in wall-mounted display cases
5. details• Nomannequins, jewelry hangers• pictures of the designer and Kylie Minoge, providing personality and family sense• natural flowers, as furniture• back area, simulating a living room, to receive to vip customers•bear shape in every detail
6. MATERIALS AND COLOR PALETTE • BASICLY MODERN MATERIALS • CLASSIC SIMPLE DESIGN • SOFT LOOK • SOPHISTICATED • WOOD • SILVER • GOLDEN • BLACK • …warm colors
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