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  • Publicado : 7 de mayo de 2011
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Apple Inc. is an American multinational company that designs and produces 2 Among the most popular hardware products of the company with Macintosh computers, iPodiPhone and iPad. Among the Apple software are operating system Mac OS X, Explorer iTunes multimedia content, the iLife suite (creativity and multimedia software), the iWorksuite (productivity software), Final Cut Studio, a suite of editing professional video, and Logic Studio, a set of audio tools.
The company operates over 250 stores oftheir own, thousands of distributors and an online store (available in Vaios countries) where they sell their products and provides technical advice.

Apple takes a fewyears experimenting with how best to distribute their products. This has resulted in a progressive reduction of the network of dealers and a weight gain of direct salesvia the web, among other things
However, Apple wants to give priority support to dealers to improve the distribution indirectly. In other words, fewer distributors,but distributors of high quality, more efficient and better Organiser.
In fact, the "apple" judge their dsitribuidores in terms of their ability and their results, theycan leave or enter at any time since the revised every 6 months.
Also the reward by offering incentives special purchase terms with a shrinking price if sales areincreasing, and a new program that allows the retailer to sell Apple products without having come to buy, which has merit : it means that investment in Apple stock dealerdisappears, and is expected to help improve the profitability of distribution control red.Ese allows, among others, add value to the market and attract more customers.
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