Apple

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Apple Inc. (NASDAQ: AAPL; formerly Apple Computer, Inc.) is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. Thecompany's best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad. Apple software includes the Mac OS X operating system; the iTunes media browser; the iLifesuite of multimedia and creativity software; the iWork suite of productivity software; Aperture, a professional photography package; Final Cut Studio, a suite of professional audio and film-industrysoftware products; Logic Studio, a suite of music production tools; the Safari web browser; and iOS, a mobile operating system. As of July 2011, the company operates 357 retail stores in tencountries,[4] and an online store where hardware and software products are sold.[5] As of September 2011, Apple has recently been the largest publicly traded company in the world by market capitalization[6], andthe largest technology company in the world by revenue and profit.[7]
Established on April 1, 1976 in Cupertino, California, and incorporated January 3, 1977,[8] the company was previously namedApple Computer, Inc., for its first 30 years, but removed the word "Computer" on January 9, 2007,[9] to reflect the company's ongoing expansion into the consumer electronics market in addition to itstraditional focus on personal computers.[10] As of September 2010, Apple had 46,600 full time employees and 2,800 temporary full time employees worldwide[2] and had worldwide annual sales of $65.23billion.[2]
For reasons as various as its philosophy of comprehensive aesthetic design to its distinctive advertising campaigns, Apple has established a unique reputation in the consumer electronicsindustry. This includes a customer base that is devoted to the company and its brand, particularly in the United States.[11] Fortune magazine named Apple the most admired company in the United States in...
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