Sky Sports HD4, available on Sky digital channel 454, will help provide Sky+HD viewers more high definition sport than ever before, with over 10,000 hours available in 2010. Sky Sports HD subscribers can now look forward to:
MORE HD CHOICE - Sky Sports will broadcast up tofour simultaneously live high definition sports events across four dedicated HD sports channels.
BIGGEST YEAR OF HD - Major live events include: the Ryder Cup, Ashes, Barclays Premier League, UEFA Champions League, Euro 2012 Qualifiers, Autumn Internationals, Heineken Cup and US Open tennis.
MORE HD CHANNELS - Sky Sports HD4 is the 39th HD channel made available to Sky+HD customers, with plans tooffer 50 HD channels by the end of 2010.
The introduction of Sky Sports HD4 will allow viewers to choose between up to four simultaneously live high definition sports events. On Sunday 2 May, Sky Sports HD viewers will have a choice between: Liverpool v Chelsea, a Coca-Cola Championship match, European Tour Golf and Super League, all broadcast live across the four HD channels.
Barney Francis,managing director of Sky Sports said: "This year we will show more live HD sport ever before and we simply needed a fourth HD channel to accommodate this content. In 2010 our Sky Sports HD viewers can look forward to; the Ryder Cup at Celtic Manor, England's defence of the Ashes in Australia and our biggest ever football season - including 115 live Barclays Premier League matches.
"Introducing afourth Sky Sports HD channel allows us to show four events simultaneously live and in high definition, giving our HD customers the very best broadcast coverage across a range of sports."
Sky Sports HD gives even clearer, sharper and more vibrant images, capturing greater detail and taking the viewers closer to their sport. Live high definition sport is available to all viewers with an HD-ready TVand a Sky+HD subscription. The Sky+HD box is also 3D-ready with a launch in homes later this year.
The launch of Sky Sports HD4 will coincide with a comprehensive month of HD content in May, with Sky Sports showing over 450 hours of live high definition sport including; eight major football finals, three major rugby union finals, the first of two Test matches between England and Bangladesh, KevinMitchell's interim World Lightweight title fight, the BMW PGA Championship golf, Super League's Murrayfield Magic plus much more.
Last year Sky Sports screened over 9,200 hours offered to Sky+HD subscribers, more than any other broadcaster. Sky Sports launched its first high definition channel, Sky Sports HD1, in May 2006 with live coverage of international cricket; the Test match betweenEngland and Sri Lanka. Sky Sports HD2 followed in July 2006 with Sky Sports HD3 in March 2008.
Since 2006 Sky Sports have shown 14 different sports have been shown live on Sky Sports HD including; Football, Cricket, Golf, Rugby Union, Rugby League, Boxing, Tennis, Equestrianism, NFL American Football, Darts, Speedway, WWE Wrestling, Fishing and Nascar. The first live sport to be broadcast on Sky+HD wasinternational cricket; England's 2nd Test v Sri Lanka in May 2006
All about the Money!
Mayweather more popular - and mature - than ever
Quite extraordinary scenes were witnessed at the end of last week in the capital.
One or two had raised their eyebrows as to why the Floyd Mayweather-Juan Manuel Marquez media circus even crossed the pond, after their stops in LA and New York.
In hindsight,it was an inspired decision by Golden Boy CEO Richard Schaefer to bring the show to London town.
Last Thursday saw a really sizeable media gathering at The Landmark Hotel for the official press conference. What was most surprising was that there were many reporters and photographers present from outside boxing. The Mayweather appeal must attract style and fashion magazines too.