Background Hilton

1. BACKGROUND

SORRENTO TOWN
Located in the southwest of Italy, at the north coast of the Sorrentine Peninsula, overlooking the Bay of Naples, and closed to Naples, Pompeii, Vesuvius, and easy to go to the Isle of Capri.
The city of Sorrento was founded around the 9th century AD under the name of the Duchy of Sorrento. At that time, its economy was based on: ship chandlery, and the sale andproduction of citrus fruits and wine. Centuries later, Sorrento became part of the protectorate of Normandy. In addition, as part of their history, is the invasiveness Turkish in 1558, where the city and its people were trimming off.
In the 18th century, according to the historical account offered to tourists, “after a period of bitter struggles between the peasant population and rich landowners,Sorrento began to emerge as a popular tourist resort, much loved by visitors from all over the world for its mild climate and flourishing countryside”. By this time, their economy where based mainly on tourism and they wood inlay industry, and then the production of silk textiles also become important.
Given the high demand of tourism to this city, the hotel industry were soon to developed andnow days, Sorrento counts with a wide variety of hotels as well as cultural and entertainment activities.

ITALIAN HOTEL INDUSTRY

The behavior of the hotel industry in Europe has had stability for its rich tourist. In Italy, tourism is key to its economy and has been behaving increasingly stable. However, according to a study in 2006 by Banca Intesa on the Italian Hotel Industry came to twomain conclusions:
1. It is evident, a gradual erosion of the shares of Italian tourism, not entirely due to external factors especially for the most competitive in terms of price. Falling income and length of hospital stay has affected both the Italian tourism and international tourism, the hotel industry are the most affected, particularly the lower-end, as there is a tendency to have aholiday shorter, but more distributed throughout the year.
2. Small hotels seem, however, less able to cope with the new mode of development of national and international tourism, where there is an increasing use of ICT in research, organizing travel, vacation time distribution and the tremendous competitive pressure from other places offer, but also by the presence of large operators who have largeeconomies of scale and best quality/price relation.
This indicates that large hotel companies, due to its organization and the timely use of ICT, have better opportunities to gain ground against an economic crisis or the constriction of the sector. Moreover, since the study was conducted in 2006, is comparable to today and conclude whether served as prevention for industry. In such case, tourismin Italy will always have a great demand by all the cultural richness and beauty that this country offers.

2. UPDATING
The Hilton Sorrento palace is a hotel Hilton hotels are one of the most recognized in the industry. Are noted for their elegance and innovation as world leaders in hospitality. They currently have more than 540 hotels across 78 countries and 6 continents. These hotels havedifferent plans as inauguration celebrations, corporate events and awards Hollywood type.

The Hilton Sorrento Palace is one hour from the airport of Naples, has 23 meeting rooms and banquet rooms, 3 auditoriums with capacity from 170 to 15000 people, a business center and executive lounge. The hotel is located 5 minutes from the historic center. In the hotel you can enjoy the Sorrento citrusgarden, fitness room and tennis court. It also has plans for an overnight stop near Sorrento attractions, from Capri, Positano, Amalfi, Ravello.

As for the food have a large menu of seafood, with a beautiful view from the restaurant. One of the most attractive things about this hotel is the kind of rooms we operate: (Hilton Room, Family room, plus room Hilton) Italy is among the top 10...