The Power of Conversations
A quick poll, before getting started!
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Blog personal/corporate Tagging Bookmarking Photo Sharing Skype or IMWiki RSS Web video / vlog Social Networking Mash-ups Second Life
Social Media, Web 2.0, Blogs, Blogosphere, Social Networks, Wikis...
What is this all about?http://ﬂickr.com/photos/oceanﬂynn/315385916/
Still Feeling A Bit Confused?
A deﬁnition of Social Media & the Web2.0...
The Web 2.0 could be defined as a collection of open-source, interactive and user-controlled online applications expanding the experiences, knowledge and market power of the users asparticipants in business and social processes. Constantinides & Fountain, 2008 Social media are the social aspects of the web 2.0 applications: participation, openness, conversation, community andconnectedness. SpannerWorks, 2007
Web 1.0 vs. Web 2.0
Basically it’s all about conversations...http://www.cluetrain.com/book/95-theses.html
The Social Media Landscape
Could SocialMedia Be Used for Social Marketing Campaigns?
Let’s have a look at some examples...
Substance Abuse (Anti-Drug, Smoking)
Social Marketers should take into account but not be afraid ofside- or boomerang effects of the Internet.
Could Social Media be Effectively used for Social Marketing campaigns?
Itis possibile to increase the audience reach through the web...
When I go online I “talk” to my friends about different things, and also about my ideas, perspectives, opinions, etc... So it makes...