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  • Publicado : 4 de mayo de 2010
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Social Media & Social Marketing
The Power of Conversations

A quick poll, before getting started!
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Blog personal/corporate Tagging Bookmarking Photo Sharing Skype or IMWiki RSS Web video / vlog Social Networking Mash-ups Second Life

Social Media, Web 2.0, Blogs, Blogosphere, Social Networks, Wikis...
What is this all about? http://flickr.com/photos/oceanflynn/315385916/

http://flickr.com/photos/psd/1805709102/

Still Feeling A Bit Confused?
http://flickr.com/photos/9119028@N05/591163479/

http://xkcd.com/256/

A definition of Social Media & the Web2.0...

The Web 2.0 could be defined as a collection of open-source, interactive and user-controlled online applications expanding the experiences, knowledge and market power of the users asparticipants in business and social processes. Constantinides & Fountain, 2008 Social media are the social aspects of the web 2.0 applications: participation, openness, conversation, community andconnectedness. SpannerWorks, 2007

Web 1.0 vs. Web 2.0

http://flickr.com/photos/lafabriquedeblogs/1193780745/

http://flickr.com/photos/popoever/234877734/

Basically it’s all about conversations...http://www.cluetrain.com/book/95-theses.html

The Social Media Landscape

http://flickr.com/photos/briansolis/2735401175/

http://flickr.com/photos/fredcavazza/2564571564/

Could SocialMedia Be Used for Social Marketing Campaigns?

Let’s have a look at some examples...

Substance Abuse (Anti-Drug, Smoking)

Social Marketers should take into account but not be afraid ofside- or boomerang effects of the Internet.

Hand Washing

HIV-AIDS

Physical Activity

Recycling

Could Social Media be Effectively used for Social Marketing campaigns?

Itis possibile to increase the audience reach through the web...
When I go online I “talk” to my friends about different things, and also about my ideas, perspectives, opinions, etc... So it makes...
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