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Social Media & Social Marketing
The Power of Conversations

A quick poll, before getting started!
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Blog personal/corporate Tagging Bookmarking Photo Sharing Skype or IMWiki RSS Web video / vlog Social Networking Mash-ups Second Life

Social Media, Web 2.0, Blogs, Blogosphere, Social Networks, Wikis...
What is this all about?

Still Feeling A Bit Confused?

A definition of Social Media & the Web2.0...

The Web 2.0 could be defined as a collection of open-source, interactive and user-controlled online applications expanding the experiences, knowledge and market power of the users asparticipants in business and social processes. Constantinides & Fountain, 2008 Social media are the social aspects of the web 2.0 applications: participation, openness, conversation, community andconnectedness. SpannerWorks, 2007

Web 1.0 vs. Web 2.0

Basically it’s all about conversations...

The Social Media Landscape

Could SocialMedia Be Used for Social Marketing Campaigns?

Let’s have a look at some examples...

Substance Abuse (Anti-Drug, Smoking)

Social Marketers should take into account but not be afraid ofside- or boomerang effects of the Internet.

Hand Washing


Physical Activity


Could Social Media be Effectively used for Social Marketing campaigns?

Itis possibile to increase the audience reach through the web...
When I go online I “talk” to my friends about different things, and also about my ideas, perspectives, opinions, etc... So it makes...
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