Business plan

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  • Publicado : 19 de diciembre de 2011
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Organic food production has become more relevant these days particularly when food safety is highlighted to be a worldwide concern. Scientific studies have shown potential risks with food productionmethods involving synthetic pesticides and chemical fertilizers and not to mention the global controversies associated with genetically engineered foods and organisms.
 As the population graduallymatures in dealing with health and environmental issues, and partly with a social tendency towards sophistication, the market for organic produce continues to grow remarkably since 2008. Recentstatistics prove that more than half of Barcelona’s population is considered to be organic consumers. In essence, there is a competitive market of over 800,000 intelligent consumers patronizing locally grownorganic products instead of imported food counterparts.
Furthermore, as mainstream consumers embrace organic food production, they are also witnessing the expansion of electronic commerce wherebyeven food production businesses have taken its part.  Online shopping is making its way up and has become significantly popular in the recent years. While internet users in Barcelona increases, marketshare of online shoppers is highly represented as well.
Comparing the demographic profiles of both organic food purchasers and on-line shoppers, the two share almost the same characteristics. Majorityof them are female, middle to upper class
and more likely to be in the 25 to 40 age group.  This apparent business compatibility leads us to offer Organicalia, a leading online organic foodprovider. Based in a strategic location in the city centre of Barcelona, we will offer an exceptional customer experience.
Organicalia understands that customers inherently have high expectations onlinejust like they do on-land and their loyalty is highly conditional. Therefore, we develop strategies that allow us to integrate our online and off-line operations to ensure a consistent and seamless...
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