18 Nov 2009
Current value sales grow by 8% from 2007, reaching Mx$55.6 billion in 2008. Outlet volume reaches 28,000 in 2008, up 4% compared to2007. Demographic trends support growth despite economic crisis in 2008. Specialist coffee shops are the most dynamic with 27% current value growth in 2008. Starbucks de México SA de CV extends stronglead by five percentage points to 44% chained value share in 2008. 16% current value growth expected for forecast period to reach Mx$64.5 billion and 33,000 outlets in 2013.
Theleading companies in terms of outlets in specialist coffee shops are Italian Coffee SA de CV with 376 outlets and Starbucks de México SA de CV with 260 establishments. These are followed byOperadoras de Barras SA de CV’s Finca Santa Veracruz with 130 outlets and Hawaiian Paradise SA de CV’s Caffé Macchiato with 115 outlets. During 2008, Starbucks opened 66 new outlets, reaching 18% of totaloutlets in chained specialist coffee shops. Italian Coffee meanwhile opened 34 new outlets to reach 27% of the total. Italian Coffee, a company with an overwhelming presence in the Puebla and Veracruzstates, rapidly increased its presence in Mexico City. This is the largest and most profitable city in the country for consumer foodservice. This resulted in a strong rivalry with Starbucks, with ItalianCoffee potentially set to challenge the latter’s value lead. Italian Coffee offers high-quality coffee but at much more affordable prices than Starbucks.
© Euromonitor International 2009www.euromonitor.com
NATIONAL BRAND OWNERS AND THEIR BRANDS
Company Name (NBO) Café Calesa SA de CV Carso SA de CV, Grupo Corporación Mexicana de Restaurantes SA de CV D´VoladaCafé & Smoothies SA de CV Grupo Forchetta SA de CV Hawaiian Paradise SA de CV Italian Coffee SA de CV Lillians Coffees de Mexico SA de CV Nizama SA de CV, Grupo Operadora Coffee Station SA de CV...