Campana publicitaria

Solo disponible en BuenasTareas
  • Páginas : 3 (631 palabras )
  • Descarga(s) : 39
  • Publicado : 15 de julio de 2010
Leer documento completo
Vista previa del texto
ADVERTISING CAMPAIGN FOR GOLCHIN’S JAM

Over 7 million Hispanics call the Los Angeles DMA home. One of out every five Hispanics in the United States resides in the Los Angeles DMA. This makes LosAngeles the number one Hispanic Market, and the number one Hispanic Market to start with Golchin’s Jam.
The Los Angeles Hispanic population has doubled each decade since 1970. Hispanics now accountfor 43% of the Los Angeles population. Los Angeles Hispanics have larger families with the average household comprised of 3.9 people compared to 2.5 people for non-Hispanics. Over half of Los AngelesHispanics were born outside the United States. Nearly 80% of LA Hispanics are of Mexican ancestry.
Los Angeles is the #1 market in Hispanic consumer spending at $135 billion. Nearly 20% of total U.S.Hispanic consumer spending occurs in Los Angeles. It takes the combined spending of Hispanics in NY and Miami to match Los Angeles. Spanish-Language television is the primary medium for Los AngelesHispanics, indexing higher than both Spanish radio and newspaper.
Our advertising campaign starts in the most viewed TV stations in Los Angeles, with 30 second spots during the day for the first twomonths. By doing this, we assure the positioning of Golchin’s Jam in Hispanic market.

These are the ratings summary for Hispanic Adults ranging in ages of 25-54.

EARLY MORNING (6AM – 10AM)STATION HH AGE 25-54
KMEX 5.7 70,312
KFTR 1.1 15,980
KRCA 1.0 9,588
KVEA 0.5 6,392

DAYTIME (10AM-3PM)
STATION HH AGE 25-54
KMEX 6.0 70,312
KRCA 2.0 25,568
KFTR 1.8 22,372
KAZA0.8 9,588
KWHY 0.5 6,392
KVEA 0.3 3,196

EARLY FRINGE (3PM-7PM)
STATION HH AGE 25-54
KMEX 8.0 115,056
KFTR 3.7 57,528
KVEA 2.8 28,764
KRCA 2.2 31,960
KWHY 1.1 15,980KAZA 1.0 15,980

WEEKDAY PRIME (7PM-10PM)
STATION HH AGE 25-54
KMEX 16.0 258,876
KFTR 5.0 99,076
KRCA 4.6 86,292
KVEA 2.7 57,528
KWHY 2.1 38,352
KAZA 2.7...
tracking img