Caso Applied

PEST
Political and Legal
Chile has established a democratic political system where the entity is characterized by permanence, which generates a great strength for the country as an investor spectrum is critical when making a decision

Economical
increased quality to capture higher margin sales, expansion of export sales, and achieve additional economies of scale.
Favorable given the currentsituation in the global economy

Social
* There are a wide range of wine varieties such as the popular and reserve wines are popular for the domestic market and for export market using only high quality grapes from its own vineyards.

Technologic
All major wineries use a system called Tetra-Pack, a machine that creates the box, filled with wine, and seals
Acquired GrapeStan softwareEnvironment

Five Forces Portter

Rivalry
n the market for wine producers, there are plenty of companies dedicated to the elaboration and production of wines, which makes the rivalry extremely strong, so there are greater efforts to maintain a leading position in the market
to fend off competitors the Viña San pedro torapaca s.a intervals ensures the company day to day with a long termvision, on the basis of sustained profitability and growth beyond the planning period, has developed various techniques, optimizing resources, creating value the company, implementing more technology (website), to continue rising over our competition
the threat of new entrants
in the wine market are constantly entering new competitors, some manage to succeed and others fail. when new competitors enterthe market, they increase their supply capacity to gain market share at the expense of companies established
vine invests heavily in advertising, purchase of land for the cultivation of vineyards, local attention to customers, vehicles to transport goods, this will allow conquer that market
Substitute Products
bargaining power of suppliers
in general, raw materials for the preparation of thisproduct aon easily accessible, and most are generdaos by the company, therefore we can say that suppliers do not have great bargaining power since being highly concentrated in the wine sector not have many options to customers

SOWT

STRENGTHS * Uniqueness of Giuseppe’s Italian sausages. * The company is original in the design of its’ product lines and can use that as a differentiationstrategy. * Giuseppe’s produces a very high-quality product that has potential in the marketplace. * The increase in public awareness and interest in ethnic foods provides a great opportunity for Giuseppe’s to gain market share and create a strong brand image. * Giuseppe’s does not carry any long-term debt. | OPPORTUNITIES * Includes a chance to grow rapidly because of demand for theproducts. * Expanding into new markets and make more revenue, and online sales via the Internet. * Giuseppe can acquire more customer demand as it adds to its wide product-line and new stores and e-commerce to sell more Giuseppe products. |
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WEAKNESSES * Poor Marketing Skills – Cotrone is more focused on making sausages than he is on planning how and to whom he will sell his sausages to.* He lacks the skills himself for marketing his product. * Giusueppe’s does not have a well defined strategic plan of distribution and promotion. * There is not enough attention is paid to advertisement and promotion. * The company lacks leadership. | THREATS * Large meatpackers not currently in the sausage business also represented a potential threat if they decided to enter thismarket on a major scale. * The principal competitors in this industry are Bryan, Jimy Dean, and Johnsonville among others. * A decrease in market growth, and loss of sales due to substitute products. * Another threat is a change in market demand and a change in the driving forces. |
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TOWS
| Strengths – S 1. The company is original in the design of its’ product lines and can use...