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  • Publicado : 29 de octubre de 2011
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More Praise for Chaotics from Around the World
“Turbulence is erratic—and it’s unpredictable. Nevertheless, we must handle it. In Chaotics, Kotler and Caslione don’t just remind us to pay attention to early signs; they give business leaders an outstanding map for how to successfully navigate a company through crises.” —Friedrich von Metzler, Member, Partners’ Committee, B. Metzler seel. Sohn &Co. Holding AG “Turbulence and unpredictability are the inevitable realities of the next few years. We are in truly uncharted waters, with no good maps. Chaotics will help your organization to navigate without one. This incredibly useful and helpful book provides clear and practical guidance to the many difficult decisions that managers and leaders need to make in turbulent times. It is likehaving the authors and their wisdom at your side while having to ride the white waters of the rapids ahead.” —Peter Schwartz, Monitor Global Business Network “[A]n operations manual to help management teams guide their companies through this global disaster. Chaotics is a must read for those seeking a lifeline to save their business.” —Ed Kaplan, Chairman Emeritus, Zebra Technologies “A very timely andpractical book on how to manage and market the enterprise through prolonged turbulence. The Chaotics Management System provides an excellent blueprint for making each major business function more resilient.” —Jagdish N. Sheth, Ph.D., Charles H. Kellstadt Professor of Marketing, Goizueta Business School, Emory University, Atlanta, GA; author of The Self-Destructive Habits of Good Companies: . . .And How to Break Them “Chaotics is about real events in real time. World authorities on marketing and strategy Philip Kotler and John Caslione address the global financial crisis with experience, wisdom, and hands-on advice.” —Dr. Evert Gummesson, Professor of Marketing, Stockholm University School of Business, Sweden; author, Total Relationship Marketing “Chaotics provides rich food for thoughtin turbulent times. This book helps you to more deeply understand the crisis. And only if you understand will you avoid making the fatal mistakes, which are the greatest danger in a time of crisis.” —Hermann Simon, Chairman, Simon-Kucher & Partners Strategy & Marketing Consultants; author, Hidden Champions of the 21st Century “Today, few business leaders really understand what will change in theirindustries post the 2008–2009 credit crunch. Every industry will be playing by new rules. Chaotics is essential reading for those who want to be winners during these turbulent and uncertain times.” —Stefan Barden, Chief Executive Officer, Northern Foods plc, UK “In Chaotics, Philip Kotler and John Caslione make sense of the new turbulent world order. Chaotics provides a powerful and timely guideto the new realities.” —Stuart Crainer, editor of Business Strategy Review; creator of the Thinkers 50, UK “Chaotics provides business leaders with an invaluable framework to help them guide their enterprises wisely through the turbulence of contemporary markets. The definitive navigational map for every business leader today and for our chaotic future.” —Walter Giorgio Scott, DistinguishedProfessor, Università Cattolica del Sacro Cuore, Milan, Italy

“Chaotics provides an extremely valuable guide to help managers transform chaos into order and take advantage of market turbulence to strengthen company leadership. This reading is a must.” —Fernando Trias de Bes, economist and writer, ESADE Business School, Barcelona, Spain; coauthor, Lateral Marketing “With the financial tsunami, Kotlerand Caslione keenly proposed a significant new theme—Chaotics—to help design more management and marketing resilience in companies aiming to steer profitably through the turbulence. This book moves beyond static equilibrium economic theory to dynamic management and marketing theory.” —Professor Taihong Lu, Sun Yat-sen University; Director, China Marketing Research Center; coauthor, Marketing...
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