Coca-cola marketig

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  • Publicado : 21 de mayo de 2011
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Introduction

In May, 1886, Coca Cola was invented by Doctor John Pemberton a pharmacist from Atlanta, Georgia. John Pemberton concocted the Coca Cola formula in a three legged brass kettle in hisbackyard. The name was a suggestion given by John Pemberton's bookkeeper Frank Robinson.

Being a bookkeeper, Frank Robinson also had excellent penmanship. It was he who first scripted "Coca Cola"into the flowing letters which has become the famous logo of today.

The soft drink was first sold to the public at the soda fountain in Jacob's Pharmacy in Atlanta on May 8, 1886.

About nineservings of the soft drink were sold each day. Sales for that first year added up to a total of about $50. The funny thing was that it cost John Pemberton over $70 in expanses, so the first year of saleswere a loss.

Until 1905, the soft drink, marketed as a tonic, contained extracts of cocaine as well as the caffeine-rich kola nut.

In 1887, another Atlanta pharmacist and businessman, AsaCandler bought the formula for Coca Cola from inventor John Pemberton for $2,300. By the late 1890s, Coca Cola was one of America's most popular fountain drinks, largely due to Candler's aggressivemarketing of the product. With Asa Candler, now at the helm, the Coca Cola Company increased syrup sales by over 4000% between 1890 and 1900.

Product range

2.1 packaging

Different containers weretested but none provided any conditions imposed by the company. Had to meet a single premise: that it was recognized immediately, the dark, a blind or even broken. The people said everything. It is truethat the form was inspired by the body of a woman, even popular tradition join mythical forms of the famous actress of the day Mae West with the curves of Coca-Cola. Since then, even today, the bottleis popularly known in Atlanta as "le Grand Damme." History is full of big mistakes, that time is responsible to confirm or deny and the design of the famous bottle was just that: a simple but huge...
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