Create guide

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CREATE:
GOALS
To move from research to real-world solutions, you will go through a
process of synthesis and translation. This requires a mode of narrowing
and culling information and translating insights about the reality of
today into a set of opportunities for the future. This is the most abstract
point of the process where concrete needs of individuals are transformed
into high-levelinsights about the larger population and system
frameworks are created.
With defined opportunities, the team will shift modes into a generative
mindset to brainstorm hundreds of solutions and rapidly make them
tangible through prototyping. During this phase, solutions are created
with only the customer Desirability filter in mind.

Goals of the Create Phase are:
» Making sense of data
»Identifying patterns
» Defining opportunities
» Creating solutions

Book //
Create

Toolkit for
Human Centered Design

1

CREATE:
OUTPUTS

At the end of the Create phase, the team will have
generated the following:
» Opportunities
» Solutions
» Prototypes

2

Toolkit for
Human Centered Design

Book //
Create

CREATE:
THEORY
There are three key activities in the Createphase: synthesis, brainstorming,
and prototyping.

Synthesis is the act of making sense of what we’ve seen and heard during the
observations. Synthesis takes us from inspiration to ideas, from
stories to solutions. By aggregating, editing and condensing down what
we’ve learned, synthesis enables us to establish a new perspective and identify
opportunities for innovation.

Brainstorming withrules like Defer Judgment and Build on the Ideas of Others is
a proven method for coming up with unexpected innovations. Brainstorming
makes us think expansively and without constraints. The practice of
generating truly impractical solutions often sparks ideas that are relevant and
reasonable. It may require generating 100 ideas (many of which are mediocre)
in order to come up with threetruly inspriational solutions.

Prototyping is a methodology for making solutions tangible in a rapid and lowinvestiment way. It’s a proven technique for quickly learning how to design an
offering right and for accelerating the process of rolling out solutions to the world.

Prototyping is about building to think, acknowledging that the
process of making ideas real and tangible helps us torefine and
iterate the ideas very quickly through feedback. Creating many
different prototypes that highlight different aspects of your product or service
not only enables people to give honest feedback, but also prevents the team
from getting attached to an idea prematurely.

Book //
Create

Toolkit for
Human Centered Design

3

H

C

D

Facilitator Notes
T ime:
4 H ours- 1 DayD iffi culty:

SHARE STORIES
Story sharing is about transforming the stories we heard during
research into data and information that we can use to inspire
opportunities, ideas and solutions. Stories are framed around real
people and their lives, not informational summaries
Stories are useful because they are accounts of specific events,
not general statements. They provide us with concretedetails
that help us imagine solutions to particular problems.

It’s best to share stories soon after research so that details
aren’t lost. One team member should tell the story of the
person(s) they met, while the rest of the team takes notes on
post-its. Notes should be small pieces of information (no longer
than a sentence) that will be easy to remember later. As a group
you should bethinking, “What does this new information mean
for the project?” Some tips on storytelling are below.

TIP
#1

Be Specific
Talk about what actually happened. It helps to begin stories
with “One time…” or “After such and such happened…”
Be Descriptive
Use your physical senses to give texture to your description.
Follow Reporting Rules
Cover the following topics: who, what, when,...
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