Creatividad E Innovación

Creativity and Innovation
Notes on the Marc Tassoul class

By Alejandro Rios - 2012

...
right side
...to the

The process is based on IDEO's Human centered
design toolkit: HEAR, CREATE, DELIVER.
In every stage, you can use techniques to
FACILITATE the process and get new ideas,
or break walls in order to move on:

Create

Diverge
(expand really wide)

DeliverCluster/Categorize

Hear

ney
t's a jour
I
your left
from
...
the brain
side of

!
...and Back

Converge
(back to the
original purpose)

you flight,
Before
a TEAM!
you need
first
You need to invest time in the first stages:
Forming, Storming and Norming.

Creativity and Innovation
Notes on the Marc Tassoul class
By Alejandro Rios - 2012

"Good group dynamics is for creativityteams
like a having a soil ready to be planted"

1. Forming a
team:
Use Icebreak
ers,
Make them le
arn each othe
r names
is important.

.
p conflicts
: the grou
g
as verbs.
2. Stormin
Extrovert
ert and
low and
Use Introv
eptance F
Acc
Follow the
on goals.
tify comm
iden

Plan your schedule.
Create a mental and physical space
before the session.

Ideal teams have 2to 12/16 members.
More than 25 is not a team, is a group
or community. You have to break them
in groups of 4 to 6/8 to do normal things,
and break them in groups of 2 for more
complex things.

I think a single person behaves as a team
as well. You can also be a facilitator
of your creativity applying the
same techniques to your multiple
personalities/intelligences, i.e. to avoidprocrastination.

Creativity and Innovation

nderstand
w Hear: u
No
e subject!
th

Notes on the Marc Tassoul class
By Alejandro Rios - 2012

To FACILITATE, draw the problem to the group:
show some images related, and some qualities
of the product to inspire them.

4. Norming:
The team is n
ow organized
and ready to
5. Perform.

M

Problem analysis is about opening and expandingthe solution space like walking and lighting inside
a dark building. Walls can be broken with
combinations/patterns and metaphors, or just
introducing a random stimulus.
There are many tools for this: mindmaps, collage
newspaper, 5 Whys+1How, Stakeholder analysis,
progressive abstraction (Why, oh why!), etc.

your e
uestions, don't confirm
ake open q

go.

The objective now is tohear and understand
to get to a single Problem Statement:
What next?
(build an understanding)
So What?
(reduction)
Take Samples
What?
(go to the system itself)

What else?
(the essence)

Creativity and Innovation
Notes on the Marc Tassoul class

Create!
disbelieve
pension of
Sus

By Alejandro Rios - 2012

Just let g
o and th
ink
of Non-s
ense ide
as!

After theproblem analysis,
wrtite down the first obvious ideas
with a brainstorming to PURGE
your brain.

e session
Break!, but leave th
Then take a
k you're
e for the empty boo
with a nam
er.
about to write togeth
n)
(shadding the know

For a good designer, today is history.
See where the trend is going,
pre-sensing future utopias/dystopias.

Synectics!

Now when you're back, you areready to takeoff. Don't worry,
once you draw the first line,
you start seeing the horizon.

There are many techniques for idea generation: inspiration,
brain-storming, brain-writing, matrices, analogies and metaphors.
random stimulus, and many others but all of them try to make you
suspend disbelive.

Use clustering, combinations and
patterns to group ideas.
The FACILITATOR has to go groupby
group moving them to the next step,
so they don't get lost.

Fly all you wa

nt if you know

how to land!

Creativity and Innovation

Deliver:
monster!
your baby
Sell

Notes on the Marc Tassoul class
By Alejandro Rios - 2012

There are many selection criteria to pick up
the winner idea.
Every company has its own risk taking policy
when balancing new meaning vs...