Cultural hermeutics

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Cultural Hermeneutics
For Management purposes

International Business Management - Sara Aguilar

Cultural Metaphors
• Activity, phenomenon, or institution that members of a given culture consider important and with which they identify emotionally and/or cognitively.




Underlying values expressive of the culture itself.
Probabilistic statements that apply to a group but not toevery individual within it. Guide, map, or beacon that helps foreigners understand quickly what members of a society consider to be very important.



International Business Management - Sara Aguilar

Cultural Metaphors
Types of cultures
INDIVIDUALISM

COLLECTIVISM

Low (Horizontal)

Equality Matching
(Interval)

Community Sharing
(Nominal)

POWER DISTANCE

High (Vertical)Market Pricing
(Radio)

Authority Ranking
(Ordinal)

Chapter 1. Gannon, p. 13

International Business Management - Sara Aguilar

Cultural metaphors
Authority ranking cultures

Japan
The Japanese garden
Stone, plants & flowing water Droplets (combination: waterfall) Integration, harmony, oneness with nature Wa & Shikata (katas) Seishen (discipline & adversity)

InternationalBusiness Management - Sara Aguilar

Cultural metaphors
Equality matching cultures

Germany
The Symphony
Individuals united for the greatest good Individual preference: subordinated Diversity of instruments, positional arrangements, the conductor, precision and synchronicity, unified sound.
Strings, Woodwinds, Brass & Percussion

International Business Management - Sara Aguilar

Culturalmetaphors
Market pricing cultures

American Football
Outlandish speed, constant movement, high degree of specialization, consistent aggressiveness & intense competition.
Individualism and competitive specialization, huddling & ceremonial celebration of perfection.

International Business Management - Sara Aguilar

Cultural metaphors
Torn national cultures

Russia
The Ballet
Echelons:1) Prima ballerina, choreographer & conductor. 2) Director, set designer & costume designer. 3) Who report to the director. 4) Corps. 5) Supporting musicians and technicians Drama & Realism

The Russian Soul

Vranya, Maskirovannoye, Mir

International Business Management - Sara Aguilar

Men-Environment Relation
Knowledge Ignorance

• Material production hierarchy
• Material elements“Natural"

• Unknown or bad known realities • Immaterial elements “Supernatural”

International Business Management - Sara Aguilar

Material Activities
Changing relationship with the environment (process), of physical transformation (material) of nature, with the purpose of providing oneself, the individual o the society (goods put under cultural variations), of natural means for survivaland reproduction.

International Business Management - Sara Aguilar

Material Productions
HUMAN BEINGS WORK ENVIRONMENT

WORK OBJECT NATURE WORK FORCE (Men) Produce material goods Observation Experimentation Knowledge Production Science

WORK INSTRUMENTS (Tools)

International Business Management - Sara Aguilar

Symbolic Activities
Answers or solutions that human beings contribute toposed problems by the immaterial universe Set of activities of symbolic character, concrete expressions of non-natural explanations, nonscientific.

International Business Management - Sara Aguilar

Cosmology & Cosmogony
Cosmology
• Set of beliefs and knowledge, a compounded set that refers to the natural and human universe. • Complies with 2 criteria: consistency and effectiveness • Itbelongs to what is symbolic

Cosmogony

• Centered in the creation of the world and exposes, under the form of myths, the origins of cosmos and the process of constitution of society. It does not comply with the criteria of consistency and effectiveness. • It belongs to what is imaginary

International Business Management - Sara Aguilar

Representations

1
2 3

It is a complex...
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