Dolphins

The segment that we choose for our target market is American Dreams.

These young women is typically college educated, white-collar professionals with administrative jobs and upper-middle-classincomes. Ethnically diverse: about a third is foreign-born, and even more speak a language other than English. Is often the first stop for up-and-coming immigrants from Asia, South America, and Europe.Upper-middle class, suburban, she is married with children, an enviable lifestyle of large families in recently built subdivisions. With a high rate of Hispanic and Asian Their nexus of education,affluence, and children translates into large outlays for child-centered products and services.

She lives in aging neighborhoods feature compact, modestly priced homes surrounded by commercial centersthat cater to child-filled households.

Her Median HH Income is $35,535 to $71,926 knowing these amounts we see that she doesn't have too bad economic income is a very independent woman who leads alife very comfortable and likes his family to live well in an area of economic level medium high that their children attend private schools and relate to children of the same category. She is a womanthat finished the university or for some reason took it only a year to complete it.

This a variety of her lifestyle traits she purchase at Gap, Banana Republic, Macys, and Marshall, driving aLexus IS or a Volkswagen GTI for their children buy fashion dolls, Shop at Disney Store, Buy educational toys.
She watch TeleFutura and Univision, CNN and Tyra and read Black Enterprise, Parenting, BabyTalk, Latin.

Her Demographics traits are
|
Urbanicity suburban | Suburban |
Income: | Midscale |
Income Producing Assets: | Below Avg. |
Age Ranges: | 25-44 |
Presence of Kids: | HHw/ Kids |
Homeownership: | Mix, Owners |
Employment Levels: | WC, Service, Mix |
Education Levels: | Some of them are College graduate |
Ethnic Diversity: | White, Black, Asian, Hispanic, Mix...