Editorial design

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  • Publicado : 26 de agosto de 2010
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Editorial design is a branch of graphic design which is specialized in the lay out and composition of the different applications such as books, magazines or newspapers, triptychs and, what is more, of the internal and external graphics. These graphics must follow an esthetic line which is directly related to each publication concept and must be created taking into consideration the printing andthe readers. The aim of professionals specialized in editorial design is to accomplish a unit among the text, the graphic and layout so as to convey the content message more efficiently, give the design an esthetic value, and improve the publication commercial possibilities

Editorial designs imply the consideration of the conventional parts of a publication. However, it is important to beflexible
The main sections of a publication are:

Exterior:

* Cover: This may made of different materials-generally, paper, cardboard or leather. The design of both covers must match the subject matter of the book. The front cover generally comprises the title of the work, the name of the author, the publisher logo and collection, as well as photographs and illustrations.
* Dustcover: this is a thin cover which wraps the covers and that is used to decorate and protect the publication. This may share the design of the cover or have a different one.
* Flaps: flaps are the parallel parts of the dust cover or cover-if the cover is not hard-which are folded inwards. The comprise information about the work, the author biography, collections and the name of the publisher.* Back cover: back covers do not have a determined use. Sometimes they comprise a summary of the main text or the biography of the author. Back covers share the graphic features of the front cover.
* Spine: it is the narrow strip where the cover of a book is joined to the pages, forming the fore-edge of the book. It usually comprises the title of the work, the writer's name and the nameof the publisher.
* Band: it is a paper strip which is put around the book. It functions as a promotional and informative element-they inform about the amount of copies sold, the edition number or reviews of the book, to name a few examples.
* Title: the title performs an essential function since it must draw the reader’s attention immediately and work as an introduction to the rest ofthe content. Although there are no strict rules concerning titles, it is recommended the use of short lines for them. Typographies with serif are favorable for the legibility, and this is why this is also recommended. The fundamental aim of titles is to draw the reader’s attention and to convey the message of the book rapidly.

Interior:

* Flyleaves: flyleaves are the empty pages atthe beginning or end of a book next to the cover, which sometimes may comprise a printed motif with a decorative function.
* Title page: a page at the front of a book on which you find the same information that is on the front cover-the name of the book, the writer and the publisher.
* Back page: this is the back of the book. In some cases, this page gives information about other worksof the writer, comments on the text and other information, and sometimes they have no written content.
* Credits page: this page shows information on the edition of the book-year and number of publication-, the names of the people who participated in the book development-designer, photographer, illustrator, translator, corrector, etc.-, copyright-the legal rights held by the writer andeditor-, and the ISBN (International Standard Book Numbers) which corresponds to the numeric code of the country where the book was published, the publisher and the subject of the book.
* Dedication page: this is the page on which the writer says in whose honor the book has been written.
* Table of contents: this is a list that shows the headings of the different chapters and the...
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