Effective communication

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The efficient use of communication

Academic writing for the subject Communication and Key Qualification

Author: Naiara Campo Albalá

I. Table of Contents

1. Aim of the Topic________________________________________3

2. Communication Process______________________ _________4
3.1. Barriers to communication 43.2. Feedback 5
3.3. Non – Verbal Communication 6

3. Benefits of communicating efficiently _7

4.Summary__________________________________ ___________9

II. Bibliography 10
III. Apendix 11


1. Aim of thetopic
This essay highlights the relevance of achieving an efficient communication. For this matter, the first part of this essay focuses on the barriers that distort the messages, the final feedback and also the non – verbal communication: factors that are related to the communication process and that have been chosen among all of the other factors, to support this idea.
The second part ofthis essay concentrates in the benefits that a business enjoys when it its members are able to communicate efficiently.
The once president of Shell Oil Company said “This business of communicating has become as important as finding more oil”. This statement proves the important role that communication plays in business, and this is why the aim of this essay is to show that communicatingefficiently makes a difference.

2. Communication Process
“Without communication nothing gets done”·This statement makes clear than in an enterprise, managers run the business, but they need from other people to perform activities for them; communication is the tool used for this purpose.
The process of communication is simply the action of sharing and receiving thoughts or emotions and thereaction that these ones provoke. The objectives of this activity are basically to be understood and to get certain expected response. To reach these objectives, it is necessary to communicate as best as possible. Avoiding barriers to communication and making sure that the message has been understood as it was intended to, is the way to achieve effective communication.
3.1. Barriers tocommunication
It can easily happen; in a business context that managers and subordinates have a communication breakdown or a misunderstanding, because the message was not interpreted or sent as the sender intended it to be. This communication breakdowns cost enterprises millions of dollars, and they are caused by barriers that distort the message. The following presents some examples of barriers tocommunication and argues how these ones have a serious effect on the message.
First barrier that is presented is the fact that each individual perceives a message differently, depending on his or hers previous experiences, culture, learning… Emotions and personality are factors that influence on the clarity of the message sent. The problem here arises because as it has been perceived differently,each one has a different visualization of the matter, and therefore, effective communication is not possible.
Lack of interest in the matter discussed is a serious barrier, which can only be solved through different “attention-catching” methods used by the speaker, like sharing anecdotes or asking questions. Knowing the needs, goals and interest of the listener allows presenting the message...
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