IN THE MAKING
For centuries, Hawaiian natives have used the fragrant juice of the Awapuhi ginger plant to moisturize skin and hair. Captivated by the plant’s healing benefits, JohnPaul DeJoria, Paul Mitchell and friends ESTABLISHED A SUSTAINABLE, SOLAR-POWERED AWAPUHI FARM IN HAWAII NEARLY 30 YEARS AGO.
Each plant is harvested and processed by hand with
Paul Mitchell on theAwapuhi farm, circa 1983
special care to preserve its hydrating properties. Our unique extraction method allows the most lipid-rich part of the Awapuhi root to bind to the hair shaft, leaving hairsofter and more manageable with intense shine.
Considered the “spine” of the hair shaft, keratin protein is a vital element in strong, healthy hair. OUR EXCLUSIVE KERATRIPLEX™ BLEND PENETRATES,REPAIRS AND SEALS DAMAGED HAIR.
The New Zealand sheep farm
Daily stress can damage hair from the cuticle to the cortex. Keratin fibers within the cortex are joined by peptide bonds—when thosebonds are broken, hair becomes fragile and weak.
KeraTriplex is a blend of three proteins with targeted molecular weights that penetrate into the cortex, rebuild disrupted bonds and reinforce thecuticle.
Hair is healthier-looking and instantly restored. A long-lasting sacrificial shield smoothes the cuticle and protects from further damage.
Derived from New Zealand sheep’s wool,KeraTriplex is virtually identical to the protein found in human hair. Raised on green pastures without chemicals or antibiotics, our sheep are never harmed during the shearing process. The fleece isspecially treated to maintain its reparative benefits, creating the most potent blend of keratin proteins in hair care today.
“93% OF CONSUMERS DESCRIBE THEIR HAIR AS DRY, DAMAGED OR COLOR-TREATED.”– Mintel International
The Awapuhi system is proven to repair damage resulting from heat styling, chemical processing and aging, replenishing every strand with vital protein and intense moisture....