Empire of brazil

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  • Publicado : 23 de agosto de 2010
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Intercultural communication
Seeks to understand how people from different countries and cultures related, behave and communicated.
Ethnocentrism: is when a person think and believe that theirculture is better or superior that the other cultures.
Example: Germans thought that the aria race was the best and only
Stereotyping: all blondes are stupid’s, black people are dangerous (images wehave of whole groups of people based on lack of knowledge)
Racism: intense racism that some people believe that some culture or races were born to be out cast.
Discrimination: treating peopledifferently because of their race, age, gender, ethnicity or religion.
Prejudice: judge someone before know them or know who or what they do, negative evaluation of individuals.
The Romeo and Julieteffect: this refers to intense feelings of attraction because family prejudices essentially deny the couple from being marriage.
Role expectation: wives feels the pressured into accepting their husbandculture.
Extended family intrusion: this happens more on intercultural couples, the family of one can be involve too much in their marriage.
Collective- individualistic cultures:

Hofstede'scultural dimensions
   The lack of precision, and the lack of a universally applicable framework for classifying cultural patterns, has been addressed by a number of researchers. The most famous andmost often cited work in this area is the research by the Dutch organisational anthropologist Hofstede. Hofstede derived his culture dimensions from examining workrelated values in employees of IBMduring the 1970s. In his original work he divides culture into four dimensions at culture-level: power distance, individualism /collectivism, masculinity/femininity and uncertainty avoidance.
   Powerdistance is defined as "the extent to which the less powerful members of institutions and organisations within a country expect and accept that power is distributed unequally".
   The power distance...
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