Luxury market in Brazilis one segment that SH2 could explode, it is a segment in plenitude at this moment in this South American country. According to CPP Management Consultants Ltd, the luxury target segment in Brasil ismade of about 1 million people with an annual income of over USD 200.000.
Again, our target city will be Sao Paolo, the largest city in Brasil with 11 million inhabitans, this city has the highestconcentration of rich people (over 50%).
This city presents increased opportunities for luxury businesses also because of the fact the target for luxury goods would be made up of over70% locals, while in Rio de Janeiro the percentage of local consumers for luxury would be less than 40%, the rest being foreigners.
As for the fashion segment, Louis Vuitton is theindisputed market leader with 4 shops in Sao Paolo, Giorgio Armani 1 store, Dolce Gabbana 1 store, Versace 1 store, Dior 1 store, Ferragamo 4 shops and Gucci with 2 shops.
The luxury carmanufacturers are also enjoying exceptional results with Porsche the number one selling brand. PORSCHE sold a record 723 units in 2008 and estimates a volume of 500 units in 2009. Sao Paolo also has one of the...