Emprendedor

Solo disponible en BuenasTareas
  • Páginas : 2 (393 palabras )
  • Descarga(s) : 0
  • Publicado : 29 de enero de 2011
Leer documento completo
Vista previa del texto
The general economic boom is creating more wealth among certain tiers of population, thus creating opportunities for the luxury market. According to CPP Management Consultants Ltd, the luxury targetsegment in Brasil is made up of 1 million people (annual income of over USD 200.000). Sao Paolo, the largest city in Brasil with 11 million inhabitans also has the highest concentration of rich people(over 50%). Two other districts with increased potential are Rio de Janeiro and Bahia, which are both the top tourism destinations in the country. The total population of Brasil is 187 millioninhabitans. According to Capgemini, Brazil had 143 individuals with more than USD 1 million of investible assets in 200, compared with 362 in the UK and 364 in China.
Luxury Market
Luxury market in Brazilis one segment that SH2 could explode, it is a segment in plenitude at this moment in this South American country. According to CPP Management Consultants Ltd, the luxury target segment in Brasil ismade of about 1 million people with an annual income of over USD 200.000. 
Again, our target city will be Sao Paolo, the largest city in Brasil with 11 million inhabitans, this city has the highestconcentration of rich people (over 50%).

SAO PAOLO
This city presents increased opportunities for luxury businesses also because of the fact the target for luxury goods would be made up of over70% locals, while in Rio de Janeiro the percentage of local consumers for luxury would be less than 40%, the rest being foreigners.
General Overview
As for the fashion segment, Louis Vuitton is theindisputed market leader with 4 shops in Sao Paolo, Giorgio Armani 1 store, Dolce Gabbana 1 store, Versace 1 store, Dior 1 store, Ferragamo 4 shops and Gucci with 2 shops.
The luxury carmanufacturers are also enjoying exceptional results with Porsche the number one selling brand. PORSCHE sold a record 723 units in 2008 and estimates a volume of 500 units in 2009. Sao Paolo also has one of the...
tracking img