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|FERMIN MATEO 393822 ANDREA RAMIREZ 800320 ANDRES PURATA 800120 ALEJANDRA ARANDA |
|794173 |

































INDEXINTRODUCTION…………………………………………………………………………………1

COMPANY HISTORY………………………………………………………………………………………………. 3


COMPANY PROFILE……………………………………………………………………………………………….. 3


LOCATION……………………………………………………………………………………… …….5


PRODUCTS…………………………………………………………………………………………….6


FAW´S FINANCIAL DATA…………………………………………………………………………………….. 9


FAW´S JOINT VENTURES…………………………………………………………………………………….. 10
FAW &VOLKSWAGEN
FAW & TOYOTA
FAW & MAZDA

FAW GROUP & GRUPO SALINAS………………………………………………………………………….12


PRODUCTS TO SELL IN MEXICO…………………………………………………………………………. 13


THE MARKET………………………………………………………………………………………………………….15
CONSUMER
COMETITION
SWOT
CONCLUSION…………………………………………………………………..20








COMPANY HISTORY

On July 13, 1956, under the guidance of the China's Central Committee and withassistance from the former Soviet Union, construction of China's first automotive production base was completed. Known at that time as First Automotive Works (FAW) and now as First Automotive Group Corporation, this sprawling car and truck manufacturer headquartered in Changchun, China firmly launched the country into the automotive age.

After fifty years of development and refinement,tremendous changes have taken place within FAW. In stark contrast to the early days of producing a single model of medium truck, FAW now produces hundreds of models of light, medium, and heavy trucks for every vocation. In the late 1950's, FAW quickly responded to market demand and commenced automotive and bus production, soon making FAW the leading producer of buses and luxury tourist coaches in China.In stark contrast to our early days, overall production volume has swelled from 30,000 units to an annual figure approaching one million. Under an evolutionary development of corporate infrastructure from that of a traditional state enterprise to a profitable and diversified group organization with the right combination of lean and progressive qualities, FAW is solidly in place to become a globalplayer in the automotive industry.

After surpassing the one million unit annual sales figure in 2005, FAW Group Corporation has set exciting new goals as the company makes use of the latest in information technologies to keep our people and customers connected worldwide, thus ensuring an important competitive edge in the marketplace.



COMPANY PROFILE

FAW Group is a global leader in thevehicle manufacturing industry with a 50-year history of innovation. Founded in 1953, FAW employs 133,000 people around the world and sells products in over 70 countries. FAW is a diversified maker of quality light, medium, and heavy-duty trucks, automobiles, municipal buses and luxury tourist coaches, custom bus chassis, and mini-vehicles with total sales in excess of 7 million vehiclesworldwide. FAW maintains the lead market position within China while continuing to expand into new international markets, executing a carefully planned strategy to build a comprehensive global organization.

China FAW Group Corporation, commonly referred to as FAW due to its original name of First Automotive Works, broke ground for its first factory on July 15, 1953. Since then, FAW has been at theforefront of promoting China's automotive industry. Although FAW began life solely as a commercial truck producer, it later expanded into the light truck and car sector. In 1991, working in partnership with Volkswagen AG, FAW constructed a new state-of-the-art automobile factory with an annual production capacity in excess of 150,000 units. In 2002, Tianjin Automobile Industry (Group) Corporation...
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