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JASON ARCOS VALDERRAMA

FABIAN CHARRIS CABALLERO

KAREN RAMOS DAZA

International Sales Management

JUAN CARLOS SAENZ

International Business

9th semester

FUNDACIONUNIVERSIDAD DEL NORTE

ESCUELA DE NEGOCIOS

2010

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COMPANY OVERVIEW[1]

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Nike, Inc.  is a major publicly traded sportswear and equipment supplier based in the United States.The company is headquartered near Beaverton, Oregon, which is part of the Portland metropolitan area. It is the world's leading supplier of athletic shoes and apparel and a major manufacturerof sports equipment with revenue in excess of $18.6 billion USD in its fiscal year 2008 (ending May 31, 2008). As of 2008, it employed more than 30,000 people worldwide. Nike and Precision Castparts are theonly Fortune 500 companies headquartered in the state of Oregon, according to The Oregonian.

The company was founded on January 25, 1964 as Blue Ribbon Sports by Bill Bowerman and Philip Knight, andofficially became Nike, Inc. in 1978. The company takes its name from Nike, the Greek goddess of victory. Nike markets its products under its own brand as well as Nike Golf, Nike Pro, Nike+, AirJordan, Nike Skateboarding and subsidiaries including Cole Haan, Hurley International,Umbro and Converse. Nike also owned Bauer Hockey (later renamed Nike Bauer) between 1995 and 2008.In addition tomanufacturing sportswear and equipment, the company operates retail stores under the Niketown name. Nike sponsors many high profile athletes and sports teams around the world, with the highly recognizedtrademarks of "Just do it" and the Swoosh logo.

Nike produces a wide range of sports equipment. Their first products were track running shoes. They currently also make shoes, jerseys,shorts,baselayers etc. for a wide range of sports including track & field, baseball, ice hockey, tennis, Association football, lacrosse, basketball and cricket. Nike Air Max is a line of shoes first released by... [continua]

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