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JASON ARCOS VALDERRAMA

FABIAN CHARRIS CABALLERO

KAREN RAMOS DAZA

International Sales Management

JUAN CARLOS SAENZ

International Business

9thsemester

FUNDACION UNIVERSIDAD DEL NORTE

ESCUELA DE NEGOCIOS

2010

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COMPANY OVERVIEW[1]

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Nike, Inc.  is a major publicly traded sportswear and equipmentsupplier based in the United States. The company is headquartered near Beaverton, Oregon, which is part of the Portland metropolitan area. It is the world's leading supplierof athletic shoes and apparel and a major manufacturer of sports equipment with revenue in excess of $18.6 billion USD in its fiscal year 2008 (ending May 31, 2008). As of 2008, it employedmore than 30,000 people worldwide. Nike and Precision Castparts are the only Fortune 500 companies headquartered in the state of Oregon, according to The Oregonian.

The company wasfounded on January 25, 1964 as Blue Ribbon Sports by Bill Bowerman and Philip Knight, and officially became Nike, Inc. in 1978. The company takes its name from Nike, the Greekgoddess of victory. Nike markets its products under its own brand as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Skateboarding and subsidiaries including Cole Haan, HurleyInternational,Umbro and Converse. Nike also owned Bauer Hockey (later renamed Nike Bauer) between 1995 and 2008.In addition to manufacturing sportswear and equipment, the company operatesretail stores under the Niketown name. Nike sponsors many high profile athletes and sports teams around the world, with the highly recognized trademarks of "Just do it" andthe Swoosh logo.

Nike produces a wide range of sports equipment. Their first products were track running shoes. They currently also make shoes, jerseys, shorts,baselayers etc. for a wide [continua]

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