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X Games
From Wikipedia, the free encyclopedia
For the computer game series, see X (game series).
The X Games is an annual sports event, controlled and arranged by the U.S. sports broadcaster ESPN(with coverage also shown on its sister network ABC), which focuses on action sports. The inaugural X Games were held in summer 1995 in Rhode Island.Participants compete to win bronze, silver and gold medals, and prize money.
The Winter X Games are held in January or February (usually in January) and the Summer X Games are usually held in August, both in the United States. The location of the Winter X Games is in Aspen, Colorado through 2012, while the location for the Summer X Games is in Los Angeles. The X Games also has internationalcompetitions and demos around the world that are held at varying times throughout the year. The games are shown live on television.
The Winter X Games are, as described by ESPN (2008), a competition compiled of the greatest winter action sport athletes from around the world competing on an annual basis. The competition has day and evening events including skiing, snowboarding and snowmobiling. Thefirst Winter X Games took place at Mountain Resort in Big Bear Lake, California, in 1997. The following two years, the Games were held at Crested Butte Mountain Resort in Colorado. The two years following that, the Games were held inMount Snow, Vermont. Since 2002, the Winter X Games have been held at Buttermilk Mountain in Aspen, Colorado, and according to ESPN they will continue to be held there in2012.
The competition often features new tricks such as Tony Hawk's 900 in skateboarding, Travis Pastrana's double backflip in freestyle motocross, Heath Frisby's first ever snowmobile front flip in Snowmobile Best Trick, and Torstein Horgmo's first landed triple flip in a snowboard competition. Concurrent with competition is the "X Fest" sports and music festival, which offers live music,athlete autograph sessions and interactive elements.
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[edit]Economics

Variation of X Games logo, used for Winter X Games
The X Games gained media exposure due to their big name sponsors, top-tier athletes and consistent fan attendance. As the Journal of Sport Management (2006) explains, Generation X and Generation Y are the two most highly valuedby marketers. This creates a broad approach on marketing towards that certain demographic, which is why the X Games marketing and economic outlook is so “out of the box.” According to EXPN (2008); The Winter X Games inaugural year, 1997, was televised to 198 countries and 38,000 spectators attended the four day event. In 1998, the attendance dropped to 25,000 spectators. But just two years later, arecord attendance of 83,500 people attended the Winter X Games' East Coast debut. The X Games and Winter X Games continue to grow with the popularity of action sports and the athletes who compete in them.
The Ior spectators, athlete demos, climbing walls, video game experiences, and the chance to try new and upcoming products that are presented by sponsors. This area exists at both the X Gamesand Winter X Games.
The Snowskate Park is an actual layout provided by the Winter X Games sponsors in order to provide real-life interaction for all spectators. The Snowskate Park posts a schedule so that fans can enter the park in order to “play” around or show off their skills. The schedule usually includes: open park for the public, invitational practices, special kids' events, experiencedsnowskate sessions and competitive sledding.
As part of the X Games, there have been performances by various rock bands over the years, as well as a DJ being on-site at all events.
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[edit]Environmental impact
The X Games have made it a point since its founding to stage an eco-friendly event. Such measures include using biodiesel fuel in their...