Export and import

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  • Publicado : 2 de febrero de 2011
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Scenario A: You are planning on importing Chilean wine into Mexico. Develop an international marketing research plan by identifying all of the sources of information you would consult and 2-3sentences about the information you could collect from that sources. They should be Mexican sources.
Information needed:
* The size of the market and their characteristics. (target market)
* Thetype of the product and if it is needed its possible adaptation.
* The marketing strategy (campaigns, publicity, 4p’s, introduction of the new product)
* Types of entry (direct, indirect)
*Knowledge of their competitors
* Knowledge NOM’s requirements.
* Legal and tariffs issues
* Mode of distribution and transportation
Scenario B: You are planning on exporting Mexican wineto the U.S. Develop an international marketing research plan by identifying all of the sources of information you would consult and 2-3 sentences about the information you could collect from thatsources. They should be mostly U.S. sources.
Information needed:
* The size of the market (target market)
* The growth of the market (target market)
* The type of entry ( alliances/partners- the potential market share of the company in the foreign country, agents)
* The willingness of the firms to get involved in case we choose a partner (domestic- going global, foreign- sell theproduct)
* The type of export (indirect- direct)
* The characteristics of the country
* Profits expectations
* Knowledge of legal issues and tariff issues.
* Marketing strategy andpossible product adaptation
* Mode of distribution and transportation

Sources where I can find de information:

* Promexico: is a government organization that helps Pymes and entrepreneursto export their products and also they bring foreign investment into the country.
* INEGI: is page where you can find information about population, economic sectors, infrastructure, imports/...
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