Facebook (how to improve it)

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The most popular social network
Rodrigo Hernández

Is Facebook a fad or a necessity


Future Proposal Facebook that may have to take in account.

1. New business.Merchandising. Ecommerce. Bank Services: Moneylender.

Timeline (2011-2015).

Merchandising (January 2011)

E-commerce (July 2011)

Microloans (January 2012)

Since this proposal isfocused on provide Microloans it is better to launch our new services as soon as possible. Recession is our best ally to attract new clients/users.


Step to sucess.
Create quality somethingexclusive. Publicity. People want


Dress famous people in our products.
We create a demand.


By holding back our products and giving them as gifts to our oldest customers. compensatingthem
for their loyalty.

Let the demand increase.


Sell our products.

2. Ecommerce. What´s Ecommerce?
Ecommerce consists of the buying and selling of products or services overelectronic systems such as the Internet and other computer networks.


Ecommerce has increased extraordinary in the last few years and over time will become one of the most used way totrade. Develop a safety payment tool to trade.

B2C Ecommerce Sales in Europe, 20062011(billions and % increase vs. Prior year)

Source: emarketer

2.1. Safety Payment tool. Why to develop asafety payment tool?

Meet new customer´s needs If facebook achieved the mentioned proposal there would be a new need to satisfy.

The safety on the trade.

It is an ``untapped´ market.

Though Paypal and Moneybookers... ... Most of the new users of Ecommerce would need to sign in for a paryment tool.

3. Bank Services: Moneylender.

What difficulties do Bankshave? Would we struggle with this obstacle?
Industrial and Commercial Bank of China: 150 millions of clients.

• Pull in new clients.

• Biggest bank in the world.

Facebook potential clients:...
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