Factores del sistema sostenible agave - mezcal
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[pic]OUTPUT of Production: Extensions
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Mezcal Production
1) Determine type of mescal to produce
a. Maguey type
b.Add-ons
i. Chicken breast
ii. Sugar cane
iii. Fruits
2) Cook pines
3) Rest
4) Mill
5) Ferment
6) Still
7) Test for desired alcoholcontent
8) Select
9) Re-still
10) Classify Stocks
11)
Determine
Use of Stock
Mezcal Creams
- Mocha
- Local fruits & herbs
- Mole?
- Earl Grey?
- Eggnog?
-Secondary
(medium quality/ high grade)
Primary
(high quality/ high grade)
Tertiary
(high quality/ low grade)
Sell Stock “As Is”
Macerate
Rest to Age
Process Special Selections- Filtering series
- Re-stilling
Sell Stock “As Is”
Process Other Types
- Re-still “Pechuga”
- Worm
- Scorpion
- Buds…
Explore Other Uses
- Medicinal- Essence extraction
o Vanilla
o Maguey
o Other
-
Factors of Production
Community
Resources
Epistemology
- Collective Memory
- TraditionalKnowledge
o Processing cactus
o Pulque
- Colonial Acculturation
o Stilling
o Geographical, local intelligence
- Extension Programs
o Universities
o Ministries
oIntl. Cooperation
o Food, Nutrition & Health Org.
o Nurseries
o R&D
- Technology Transfer
o
Organizational/ Institutional
- Ownership
- Ejido
- Agriculture communities
-Consumer Groups
- Financial/ Credit Agency
- Political Lobbies
- Government Agency
- Multinationals
- N.G.O. s
-
Marketing
- Market Research
- Branding:
o All-encompassing -design of product, package/ labelling
o Real Fair Trade & Operations
o Worm/ Scorpion/ ?
- Promotion (trips, goods, gifts)
- Procurement/ Placement - (buying/ selling)
- Transportation...
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