4 – 6 JUNE 2010
THE inTERnaTiOnal TRadE SHOW fOR THE cOffEE, TEa and cOcOa buSinESS
RiGHT fROM THE STaRT.
The first cOTEca Hamburg – international trade show for the coffee, tea and cocoa business – was held from 4 to 6 June 2010. With 3,000 participants from 57 nations and 102 exhibitors from 17 countries, this new event at Europe’s leading trade centre for coffee, tea and cocoa succeeded in positioning itself successfully right from the start – a brilliant premiere. The concept of bringing together all three areas – coffee, tea and cocoa – at one fair proved to be exactly the right recipe for in-depth exchanges. Exhibitors convinced the highly expert, very international audience by their wide range of offerings. and the extensivesupporting programme, in particular the conference with its high-calibre speakers, was a vital ingredient in the success of the first cOTEca Hamburg.
cOTEca HaMbuRG fROM THE ViEWPOinT Of EXHibiTORS.
Completely satisfied – that was the response of the exhibitors at the first cOTEca Hamburg.* • 82 % OF EXHIBITORS REACHED THEIR KEY TARGET GROUPS. • 82 % OF EXHIBITORS WERE PLEASED WITH THE EXPERTISE OF VISITORS. cOTEca Hamburg was able to establish itself as an international event right from its premiere, as demonstrated by contacts with visitors from abroad. • 90 % OF EXHIBITORS SAID THEY WERE ABLE TO MAKE CONTACTS WITH VISITORS FROM ABROAD. Exhibitors were pleased not only at the international character of the event, but also at the high level of expertise of tradevisitors: • 81% OF VISITORS HAVE DECISIVE OR CONSULTATIVE INFLUENCE IN DECISION MAKING AT THEIR COMPANIES. These impressions were confirmed in personal statements by many of the exhibitors. The following is a small selection of what they said: “We reached all our target groups, including small and mid-sized roasters from Europe and the Middle East, and exporters and producers from Central America and Africa.”
arthur E. darboven, Managing Partner of the coffee trader bernhard bennecke coffee/Rehm & co.
“COTECA Hamburg has its finger on the pulse of the industry. It is a good platform for producers and has great potential.”
bharath Mandanna, Vice President of the indian tea company bombay burmah Trading corporation
“COTECA Hamburg was a great success for us. We had a whole lot of inquiries for our pyramid tea bag machine, and were even able to sell one of them directly at the trade show.”
Park leo, Managing director of Wooshin fa, a South Korean manufacturer of tea packaging machines * Source: cOTEca Hamburg trade show survey, conducted by PhoneResearchfair, an independent Hamburg-based market research agency.
cOTEca HaMbuRG fROM THE ViEWPOinT OfViSiTORS.
Right from the premiere, cOTEca Hamburg had a large proportion of visitors from abroad. 75 % of visitors were from Germany, and 25 % from abroad, including from Russia, the uSa, brazil, costa Rica, israel, Switzerland, italy, france, austria and denmark.* Most of the visitors to cOTEca Hamburg came from the coffee shop/tea boutique sector, followed by roasters, service providers,importers and exporters, tea and coffee traders, and equipment suppliers. SECTORS WHICH VISITORS CAME FROM: cOffEE SHOPS/TEa bOuTiQuES ROaSTERS SERVicES iMPORT/EXPORT TEa and cOffEE TRadERS EQuiPMEnT SuPPliERS
21% 18 % 15 % 14 % 9% 5%
EARLY BOOKINGS PROVED HIGH LEVEL OF INTEREST. The great interest generated by cOTEca Hamburg was also shown by the high level of early bookings: 46 of % visitorsmade their decision to come as early as three months before the trade show. INFORMATION AND CONTACTS. 56 % of visitors came to cOTEca Hamburg to make new business contacts here. 51 % said it was important for them to get information on new products and trends, and 31 % said they wanted to get general orientation on the market. 26% of visitors also said one of their main purposes...