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MUSIC Marketing Handbook
201 Self-Promotion Ideas
for Songwriters, Musicians and Bands on a Budget

Bob Baker
© 2007 by Bob Baker All Rights Reserved

Spotlight Publications
St. Louis, MO

To Jay Conrad Levinson, the godfather of Guerrilla Marketing. Thanks for shining the light, blazing a new trail, and inspiring millions (including me) to take the guerrilla path lesstraveled!

Other books and resources by Bob Baker: MySpace Music Marketing: How to Promote & Sell Your Music on the World's Biggest Networking Web Site Guerrilla Music Marketing, Encore Edition: 201 More Self-Promotion Ideas, Tips & Tactics for Do-It-Yourself Artists Killer Music Press Kits: The 29 Most Important Elements in Creating Sizzling Music Publicity Materials Music Marketing Crash Course:1,001 Ways to Promote Yourself, Make Money and Live Your Dreams Do-It-Yourself Internet PR for Songwriters, Musicians and Bands 50 Ways to Promote & Sell Your Music on the Internet What Every Musician Should Know About Self-Promotion Get more info at

Baker, Bob, 1960Guerrilla music marketing handbook: 201 self-promotion ideas for songwriters, musicians and bands on abudget / Bob Baker p. cm. ISBN-10: 0-9714838-5-X ISBN-13: 978-0-9714838-5-9 1. Music trade – United States – Handbooks, manuals, etc. 2. Music – Vocational guidance – United States. 3. Internet marketing. 780.23 B167G Published by Spotlight Publications, PO Box 43058, St. Louis, MO 63143 USA. © 2007 by Bob Baker. All rights reserved. No part of this publication may be reproduced, stored in a retrievalsystem, or transmitted in any form or by any means, electronic, mechanical, recording or otherwise, without the prior written permission of Spotlight Publications. Manufactured in the United States of America.

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I want to give you a FREE collection of music promotion reports, tip sheets and tools!
Thank you so much for making the decision to open thisbook and read it. I’m confident that the principles and suggestions you’ll find in these pages will inspire you and boost your self-promotion efforts to new levels. But the journey shouldn’t end there. That’s why I invite you to download a free copy of Indie Music Marketing Secrets. To get it, just visit You see, I’m on a mission to empower musicians and creativepeople of all kinds. I’ve watched too many truly talented artists squander their potential because they bought into outdated myths about the music business or convinced themselves that marketing was “hard” or “expensive” or “lacking in integrity.” What a crock! But instead of complaining or throwing up my hands in frustration, I decided long ago to do something about it. I’ve dedicated my life touncovering the secrets of successful independent musicians and sharing my findings with smart artists who are willing to listen and learn. Are you one of them? In the Indie Music Marketing Secrets report, you’ll discover: �� �� �� �� �� �� A rarely used marketing trick you can steal from restaurant menus How to create a 12-month music promotion Action Plan A simple technique that forces people tolisten to your CD Your two most important music career actions – hands down Understanding the music fan “Attractor Factor” And much more

Again, download your free copy at To your success!

-Bob Baker


Introduction – page 6

Section 1: Guerrilla Music Basic Training
1) 2) 3) 4) 3 Simple Steps to Effective Music Marketing – page 14 The Powerof Goal Setting: A Foolproof Plan for Reaching Your Music Aspirations Faster – page 20 The First 5 Steps to Marketing (and Profiting From) Your Music – page 27 The #1 Question You Must Answer When Promoting Your Music – page 35

Section 2: Guerrilla Music Marketing Online
5) 6) 7) 8) 9) The New Rules of Internet Music Marketing – page 40 How to Use Blogs and Podcasts to Promote Your Music...
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