GUIA PARA FORMULACIÃON Y EVALUACIÓN DE PROYECTOS



MANUAL PARA LA FORMULACIÓN Y EVALUACIÓN DE PROYECTOS



Nombre del Proyecto:
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Producto/Servicio:
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Responsable del grupo:
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Integrantes del grupo:…………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………



2013





INDICE



I. RESUMEN
II. ANÁLISIS DEL ESTUDIO DE MERCADO
III. ASPECTOS TÉCNICOS
IV. ESTUDIO DE LA ORGANIZACIÓN, DE ASPECTOS LEGALES Y DE IMPACTO AMBIENTAL
V. INVERSIÓN INICIAL Y FINANCIAMIENTO
VI. ESTIMACIÓNY PROYECCIÓN DE COSTOS E INGRESOS
VII. EVALUACIÓN ECONÓMICA Y FINANCIERA
VIII. CONCLUSIONES Y RECOMENDACIONES














I. RESUMEN

1.1 DESCRIPCIÓN DEL BIEN Y/O SERVICIO QUE SE BRINDARÁ…………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

1.2 OBJETIVOS
Corto plazo
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Mediano o largo plazo
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1.3 IDENTIFICACIÓN DEL MERCADO

Perfil potencial de clientes: análisis de la demanda…………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….….

Perfil de los competidores: análisis de la oferta
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1.4 PLAN DE MERCADEO (MARKETING MIX)/ ESTRATEGIA COMERCIAL

Producto……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….
Precio
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Promoción……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….

Plaza
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1.5 INVERSIÓN INICIAL
Activos tangibles
………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………
Activosintangibles...