Harvard case

Solo disponible en BuenasTareas
  • Páginas : 2 (288 palabras )
  • Descarga(s) : 0
  • Publicado : 26 de noviembre de 2011
Leer documento completo
Vista previa del texto
By Patricia Taboada vidal.

This case is about Exceso Company and all the problem that it have because their managersdidn’t choose a good strategy and as a result of this a bad supply chain.

Exceso Company is in the market of flagship and the premium product is“clickZipplus”. All the problems start when Martin seller, sales manager, did a bad estimation because the data that he used was not complete and contain mistake, the projectionthat he did say that the sells could increase in 9 percent. Then he used correct information, and he knew that sales would grow only three percent.

To reach thesales market they begin used a strategy of low prices and great discounts for retailers, but retailers saw that as a business opportunity and began to do “forwardbuy” (when buy low and sell high). Firstly the company didn’t have problems and everything was more than fine was amazing , it have a great order of 40,000clickzipplus, but then had adverse effects, not only on profits, but also the supply chain and the business as a whole.

All of the above leads to a problem in adistribution of the clickzipplus, and excess of local market and therefore high prices. This did a serious problem for Exceso because opened the door to theirrivals who had a good selection on the shelves and even the manager of the ValuMart had been recommending the substitute product.

Comment about the case:

In myopinion, this case can help to see how important global supply in the real business life is. Apart of this i feel that all that I learn in class I could apply.
tracking img