August 1, 2005
Very Big News! Iconix Brand Group buys Joe Boxer. Iconix Brand Group is a brand management company which owns Candie's, Bongo and the Badgley Mischka labels. Iconix vows to keep Joe Boxer fresh and fun - true to its heritage. Pictured here from left: Neil Cole - CEO and President Iconix Brand Group and Bill Sweedler - President of Joe Boxer, formerly President of WindsongAllegiance Group LLC.
Joe Boxer serves as one of the official sponsors for the Waterkeeper Alliance, Robert Kennedy's Environmental Organization.
Joe Boxer helps grant dreams, by becoming an official sponsor of the Dream Foundation.
2004 Madonna requests custom tartan Joe Boxer shorts for her worldwide Reinvention Tour. Letters on the butts of the boxers spell out "Freedom" in the finale.Underwear clad models stop traffic in Times Square when Joe Boxer teams with the W Hotels "Hang Loose" day. New York becomes a "State of Undress!"
Our logo appears on Indy Race League's Scott Sharp's Delphi/Kelley car, which starts the 86th Indianapolis 500 in eighth position. During the opening seconds of the race, Sharp's car kisses the wall and the Joe Boxer logo bumper flies off. Theslo-mo is replayed on every major national news outlet over and over and over again.
Joe Boxer, Kmart and the American Lifeguard Association (ALA) team up to create an informative Water Safety program to help keep customers safe and to highlight a new line of Joe Boxer pool products.
JOE BOXER is the official apparel of Miss Hawaiian Tropic 2004 US Finals in Hawaii. From swimwear, to dressesthe ladies of Hawaiian Tropic show off their assets. A tv program airs nationally.
Kmart joins the WB Fall lineup for Fall marketing initiatives. JOE BOXER appears in a national print and television ad campaign.
The story of JOE BOXER's President and CEO, Bill Sweedler appears in "Dare to Lead" a new book that highlights top CEOs success stories.
JOE BOXER co-sponsors the AlaskaCelebrity Sports Invitational in Alaska. Stars from the motion picture, television and sporting worlds, including Richard Benjamin and Paula Prentiss, Mimi Rogers, Camryn Manheim, Mark Feuerstein, Kenny Loggins and Jennifer Tilley lend their support to benefit The Dream Foundation, an organization that fulfills the wishes of terminally ill adults.
JOE BOXER bears it - making the winning bid to name ayoung bear cub whose mother was shot by poachers. He and his sister cub were left stranded in a tree and were rescued and taken to the Alaska Wildlife Conservation Centre, an organization that rescues orphaned and endangered animals. JOE BOXER's proceeds will go towards the upkeep of the bears, who will eventually, be released into the wild once they are old enough to fend for themselves.Initiative with Loews theatre Group and Lavalife for the Click at a Flick promotion which officially launched in New York City last Wednesday night and launches in Boston hip, urban city dwellers.
In celebration of next year's 20th Anniversary, JOE BOXER launches the Joe Boxer K-O Collection. The e-commerce site will feature limited Edition, classic JOE BOXER product.
2003- JOE BOXER"Licky" boxer shorts have a unique role in "A Night With Dame Edna" US Tour. The Dame gives them to special audience members at the end of each performance.
JOE BOXER says I LOVE YOU with a unique Valentine's Day Fashion show during Mercedes-Benz Fashion Week in New York City's Bryant Park. The fashion press falls in love with the show.
Major League Lacrosse starts season with cleanunderwear! JOE BOXER provides exclusive sideline apparel.
He's baaaaack! A new back-to-school advertising campaign features Vaughn Lowery, the dancing star of Kmart's popular JOE BOXER commercials dressed, once again, in only his JOE BOXERs. Lightening strikes twice and the ad campaign is more popular than ever!
JOE BOXER does what it can to support the troops of Operation Iraqi Freedom by...
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