How to use power phrases to say what you mean, mean what you say, & get what you want-viny

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How to Use Power Phrases to Say What You Mean, Mean What You Say, and Get What You Want
Meryl Runion

McGraw-Hill
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Copyright © 2004 by Meryl Runion. All rights reserved. Manufactured in the United States of America. Except as permitted under the United StatesCopyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher. 0-07-145727-5 The material in this eBook also appears in the print version of this title: 0-07-142485-7. All trademarks are trademarks of their respective owners. Rather than put a trademarksymbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps. McGraw-Hill eBooks are available at special quantity discounts to use as premiums and sales promotions, or for use incorporate training programs. For more information, please contact George Hoare, Special Sales, at george_hoare@mcgraw-hill.com or (212) 904-4069. TERMS OF USE This is a copyrighted work and The McGraw-Hill Companies, Inc. (“McGraw-Hill”) and its licensors reserve all rights in and to the work. Use of this work is subject to these terms. Except as permitted under the Copyright Act of 1976 and the rightto store and retrieve one copy of the work, you may not decompile, disassemble, reverse engineer, reproduce, modify, create derivative works based upon, transmit, distribute, disseminate, sell, publish or sublicense the work or any part of it without McGraw-Hill’s prior consent. You may use the work for your own noncommercial and personal use; any other use of the work is strictly prohibited. Yourright to use the work may be terminated if you fail to comply with these terms. THE WORK IS PROVIDED “AS IS.” McGRAW-HILL AND ITS LICENSORS MAKE NO GUARANTEES OR WARRANTIES AS TO THE ACCURACY, ADEQUACY OR COMPLETENESS OF OR RESULTS TO BE OBTAINED FROM USING THE WORK, INCLUDING ANY INFORMATION THAT CAN BE ACCESSED THROUGH THE WORK VIA HYPERLINK OR OTHERWISE, AND EXPRESSLY DISCLAIM ANY WARRANTY,EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE. McGraw-Hill and its licensors do not warrant or guarantee that the functions contained in the work will meet your requirements or that its operation will be uninterrupted or error free. Neither McGraw-Hill nor its licensors shall be liable to you or anyone else for anyinaccuracy, error or omission, regardless of cause, in the work or for any damages resulting therefrom. McGraw-Hill has no responsibility for the content of any information accessed through the work. Under no circumstances shall McGraw-Hill and/or its licensors be liable for any indirect, incidental, special, punitive, consequential or similar damages that result from the use of or inability to use thework, even if any of them has been advised of the possibility of such damages. This limitation of liability shall apply to any claim or cause whatsoever whether such claim or cause arises in contract, tort or otherwise. DOI: 10.1036/0071457275

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Contents

Acknowledgments Part 1 Why PowerPhrases? An Idea Whose Time Has Come 1. Power Up, StandUp, SpeakTall 2. PowerPhrases 101: The ABCs of PowerPhrases 3. Poison Phrases: Respect-Robbing Words That Weaken, Vicious Venom Phrases That Maim 4. Do You Suffer from “PowerPhrase Deficiency”? Take the PowerPhrase Quiz and Find Out Part 2 The Six Secrets of PowerPhrases 5. Secret #1: It’s What You Don’t Say: A PowerPhrase Is Short 6. Secret #2: It’s in the Details: A PowerPhrase Is Specific 7....
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