The Mission and Vision statements are the first step when you are starting up a business today, however the company has to analyze what is its purpose, what wants to do, how wants to do, how will be its company in the future, and when the chief executive has clear this these points, could create the mission and Vision statements.
The Mission andVision is vital for develop an excellent company, however many companies don’t know how analyze and create these statement, and for this reason a big quantity the companies who want starting up a business, only have a life around one or two years. On the other hand the mission and vision statements started as a fashion business few years ago and only the companies with high well know developedthese statements, but gradually, this fashion was becoming in tools to guide organizations as compass.
However the business environment generated a pressure for the companies because the companies have to understand the mission and vision as an operative function that mean if the staff know how implement and apply these statements, the company will grow up quickly in the market and will have agood well-know.
2.1. MISSION STATEMENT
"Mission is a brief description of a company's fundamental purpose. A mission statement answers the question, "Why do we exist ?”
Mission is a company value because this give a description of the company does, who is the marking target, and what is its singularity, that mean why this company is different the otherscompanies
For example the coca cola’s mission is:
•To refresh the world
•To inspire moments of optimism and happiness
•To create value and make a difference.
That’s mean that the coca cola’s idea is give to the customers a plus with its product, because is not a simply beverage is a drink who give moments happiness and its plus make a difference with the other customers, also its markettarget is not only sell a lots of cokes, keep the customer and catch potential customers.
2.2. VISION STATEMENT
“The Vision outlines what the organization wants to be, or how it wants the world in which it operates to be. It concentrates on the future. It is a source of inspiration. It provides clear decision-making criteria ”
The Vision as a company value, because give us abrief information about how will be the organization in the future, what is its projection and how will be its sustainable a long- term .
For example the coca cola’s vision is describing what we need to accomplish in order to continue achieving sustainable, quality growth.
•People: Be a great place to work where people are inspired to be the best they can be.
• Portfolio: Bring to the world aportfolio of quality beverage brands that anticipate and satisfy people's desires and needs.
• Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.
• Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.
• Profit: Maximize long-term return to shareowners while being mindful of ouroverall responsibilities.
• Productivity: Be a highly effective, lean and fast-moving organization.
So this is a clear example the vision as a well as company values, because if coca cola wants to be a sustainable company in the future, it should to follow the items below, and each item is important for the company.
3. MISSION AND VISION BENEFITS
a. MISSION BENEFITS
For a company is reallyimportant develop a mission, because its point indicated, what is the company’s purpose, how is focused on the market, so if a company does not develop this mission, will not have a guide and the same time it will be lose into the market.
The benefits are:
• Guideline for the company
• Establish the real company’s purpose
• Focusing the company on the market
b .VISION BENEFITS.