Hypothesis of

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HYPOTHESIS OF
THE SWOT MATRIX
MAKING THE RIGHT DECISTIONS
IN BUSSINESS

By

Laura Casas East

DOCTORAL EDUCATIONAL PLANNING AND LEADERSHIP

2 AUGUST 2010

In this essay we are going toraise a number of hypotheses about the SWOT matrix in order to analyze some of the most important facts about the significance of using these models in the organizational arrangements.
We live in anera where the changes occurred very rapid, where competition among business firms is more dynamic and with a great uncertainty due to the mobility of the markets and the goals they used to have areno longer as clearly as before. If we want to have a competitive market organization, we should make such diagnoses in order to consider these activities as a condition for appropriate professionaldecision making, so we can formulate and implement strategies that will be effective in the globalized world in which we are living. We also have to continue monitoring and evaluating to have a bettercontrol of productivity for our company. Through the development of a strategic system which entails adequate and continuous analysis of the company we will be able to raise appropriate and realisticgoals that lead us to overcome the obstacles that organizations face.
SWOT ANALYSIS DEFINITION
"The SWOT analysis is an assessment of strengths and weaknesses factors that together diagnose anorganization's internal situation and its external evaluation, opportunities and threats. It is also a tool that can be considered simple and allows for an overview of the strategic position of a particularorganization. Thompson (1998) states that the SWOT analysis considers the fact that a strategy has to strike a balance or fit between the organization's internal capacity and status of an externalnature, opportunities and threats. "(Ponce Talancon, 2004)
SWOT MATRIX HYPOTHESIS
1. It is important that there is a systematic and continuous analysis of the opportunities, strengths, weaknesses...
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