Icolpan swot analysis

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  • Publicado : 1 de marzo de 2011
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INTERNAL ANALYSISEXTERNAL ANALYSIS | STRENGHTS * Most of the products are essential items for the costumers. * High Quality of the products. * Wide portfolio of manufacturing products. *Icolpan has presence in different parts of the country, which makes a good follow-up and service. * Simplicity about design and transportation nationwide. | WEAKNESSES * The mission and vision ofthe company are not clear, which makes a bit uncertain outlook for the company and the way forward, as well as its vision is rather shortsighted, limiting to talk about the future of the company. *There is a disorder inside the organization, about documentation, information and communication with the employees and the different areas in the company. * Many of the suppliers have great powerover; Icolpan depend on many products of the providers to have their finished products. * Most of sales are concentrated in soy milk * Bread usually expires very fast |
OPPORTUNITIES *With globalization and information, is easier to expand into new markets where the culture of eating pasta is on. * Pasta is an easy product to export, if the company thinks about it this could bean opportunity. * It’s simple for the company to sell pasta because is an economical product that can be sold in mass-markets; it is food for mass-consumption and without many food restrictions. *The culture is changing, people are more aware of healthy consumption. | STRATEGIES SO * Keep seeting apart from other companies because of the natural and high quality products. * Take uponsearching new potential markets for the main product to export. * Start turning to a gradually develop of new products. | STRATEGIES: WO * Get on to a redefinition of the strategy direction,taking into account the globalization or future new markets. * Go though with the pasta export idea, searching possible markets. * Look after pasta sales in Colombia, doing an investment in a...