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iCon Steve Jobs
The Greatest Second Act in the History of Business

by Jeffrey S. Young and William L. Simon John Wiley & Sons © 2005 368 pages

Focus
Leadership & Mgt. Strategy Sales & Marketing Corporate Finance Human Resources Technology & Production Small Business Economics & Politics Industries & Regions Career Development Personal Finance Concepts & Trends

Take-Aways
• Steven Jobshas always had charisma and inspirational talent, but his early career was marked by manipulative, dishonest, boorish behavior. • Ever since he co-founded Apple Computer, Inc., Jobs has had a flair for attractive, user-friendly industrial design and excellent user interfaces. • Many of Jobs' blunders came from trusting his own instincts above everything else. • Jobs' ventures after Apple weremarked by product failures and enormous losses. • Jobs' road back to success began when he let go of his obsession with hardware, and focused instead on software and content. • As CEO, Jobs stuck with Pixar Animation Studios – pouring in millions of dollars for no return – until he and the studio became major forces in Hollywood. • Jobs is the only CEO who mastered – and inspired – Apple's renegadeculture. • Combined, the iPod, iTunes and iTunes Music Store transformed the music industry. • Under Jobs, Apple has positioned itself carefully for an assault on Microsoft's dominance in computers. • At 50, Jobs has learned from his past, is a better man and is tackling new challenges.

Rating
Overall

(10 is best)

Applicability

Innovation

Style

9

7

8

10

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or call us at our U.S. office (954-359-4070) or Switzerland office (+41-41-367-5151). getAbstract is an Internet-based knowledge rating service and publisher of book abstracts. getAbstract maintains complete editorial responsibility for all parts of this abstract. The respective copyrights ofauthors and publishers are acknowledged. All rights reserved. No part of this abstract may be reproduced or transmitted in any form or by any means, electronic, photocopying, or otherwise, without prior written permission of getAbstract Ltd (Switzerland).

Relevance
What You Will Learn In this Abstract, you will learn: 1) How, as a young man, Steven Jobs was instrumental in launching the personalcomputer revolution; 2) How his reckless management and difficult personality cost him his post at Apple Computer; and 3) How he overcame a string of failures to become a titan in three major industries: computers, movies and music. Recommendation Though unabashedly adulatory, this unauthorized biography of Steven Jobs – co-founder of Apple Computers and head of Pixar Studios – shows how he nearlysquandered his career and fortune on ill-conceived and badly managed ventures. The writing is savvy and lively – if not always chronologically linear. The pace is quick and even readers with scant interest in computers, technology or animated movies will find the tale entertaining. Authors Jeffrey S. Young and William L. Simon wisely focus on how Jobs learned from his failures and became a successagain by recognizing his own limitations. In that respect, getAbstract.com believes Jobs’ journey holds important business and life lessons, and recommends it highly to all business readers.

Abstract
“Steve was a fighter, a competitor who believed that he knew better than anyone what was right.”

“Flowering and Withering” Steve Jobs has always had charisma. In his early career as head ofApple Computer, Inc., some said that was all he had. But by the time he took the MacWorld Expo stage in January 2000 to announce that he was returning as Apple’s permanent CEO, he was a changed man. Fifteen years of failure had humbled and humanized him. Even longestranged Apple co-founder Steve Wozniak was moved to tears by the sight of the man Jobs had become.
Born in 1955, Jobs grew up in...
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