LESLIE TATIANA ALZATE CARDONA
LILIANA MARCELA CARDONA NARANJO
ALEXANDER CARDONA ROZO
FRANCISCO RAFAEL HENAO GIL
JOSE ALEJANDRO JARAMILLO LONDOÑO
VICTOR MANUEL TAMAYO BUSTAMANTE
DEPARMENT OF BUSSINESS ADMINISTRATION
FACULTY OF ECONOMICAL SCIENCES
UNIVERSIDAD OF ANTIOQUIA
The present reportmakes an analysis about Indra, a company based on the configuration and transmission of information, its main objective is advises and implements platforms according to its customers requirements. This report is aimed at raising strategies that contribute to a continuous improvement and a better positioning of the corporation in the middle.
Through a series of symptoms identified by analystswithin the corporation concluded that the problem was solved:
Lack of clarity and greater integration of technological units, resulting in some markets approaches and units, becoming more efficient than others, leading to the incursion of new competitors into the market in which it operates the corporation, which may cause decrease in revenue collected by the organization and the subsequentalliance, merger or integration of Indra with other companies that have high bargaining power in the sector in which it operates.
The work suggests five alternative solutions, which are:
1. Do Nothing
2. Strengthening Indra space
3. Strengthening the international market and in new raid
4. Establish partnerships with GMV, TTI, ATA ORGIN, among others.
5. EWS integrity of thesubsidiaries EMAC and ATM.
To take the decision on the best alternative solution identified the following criteria:
1. Cost investment
2. Deployment Time
3. Consistency of the strategy with the vision of the company
4. Expected benefits
With the data thrown according to the degree of importance determined by the analysts concluded that what is required Indra to integrate EWS units EMACATM and thus to ensure that the corporation becomes more competitive and conform to a little more market needs which unwrap.
This strategy may arise from the core technologies and advanced Indra, as high positive relationships were found between these two units and simulators. Given the experience and training of its personnel, costs that are incurred are not as high, the cost would be higherin layoffs at the time of the merger, the human talent and information of the organization would be lost, which easily completed in competition.
By merging this unit with EMAC and ATM, will be achieved in these two not only efficiency but also greater coordination on the creation of products and provision of related services, besides facilitating the control of Indra systems on their units;among the benefits to be gained it should be pointed out the speed of delivery to customers and a more complete product for better implementation within the organization of the buyer.
"Indra is the multinational information technology number 1 in Spain and one of the most important in Europe and Latin America. It is the second European company by market capitalization in itssector and is one of three Spanish companies that invest more in R & D " .
“In Indra we advise and implement the most appropriate platform for each of our clients, in order to provide technological support needed to cover the functional capabilities of the Management and Analytical Models and without losing the perspective of the solution BI evolution (Business Intelligence) as a whole ”Indra is organized into markets: Air traffic management, avionics equipment and electronic systems, engineering and maintenance of air defense systems and control systems and satellite tracking and communications networks. This knowledge, coupled with the latest technology, is allowing Indra to create a differential supply promoting the development of solutions for each market segment.