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Instituto Politécnico Nacional

Escuela Superior de Comercio y Administración
Campus Tepepan

Licenciatura en Relaciones Comerciales

Materia: Marketing

Profesora: López Pérez María DelRoció

Alumna: Viveros Mayorga Itzel

Grupo: 3RM9

Marketing

* Social: Responsive with the enviroment and community. (Find social needs and satisfy them)

* Internal: Motivation,capatitation, elicit in the enterprise

* Integral: Funcional areas, work together for example: sales, publicity, finance, production, human resourses.

* Relational: Generate and keeprelation with the consumer.

Services
Competition

Products

* Same Target
* Same Place

Weaknesses and Strenght

Offensive and Deffensive Estrategies

For example:
* Coca vs Pepsi* Mc Donalds vs Burger king
* Sabritas vs barcel
* Televisa vs Tv Azteca
* Telmex vs Yoo
* Walmart vs Soriana vs Comercial Mexicana

* Is important the Budget, pricing,quality, rate, tax and the time but the time is not factor of position.
Product

Caracteristics
* Brand
* Color
* Price
* Comfort
* Size
* Quality
*

Caracteristics
*Ribust
* Plastic
* Easy to use
* Metal
* Round
* Attractive
* Leather
* Aquare
* Sphere
* Cotton
* Wool
* Cube
* Good- value
* Cone
*Triangle
* Flexible
* Long. Lasting
Percederos
* Perishable
* Haz arqous
* Live stok
* Reliable
* High- value
* Fragile
* Flammable
Shape
* Robust
* Round* Square
* Sphere
* Cube
* Cone
Material
* Plastic
* Metal
* Leather
* Cotton
* Wool
Quality
* Easy to use
* Attractive
* Good- value
* Long- lastingGlobalization
Is a process of interaction and integration among the people, companies,and governments of different nations, a process driven by international trade and investment and aided by...
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