Innovation in retail stores

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  • Publicado : 14 de enero de 2012
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There are so many retail stores in the market; however just a few are substantial important for its radical innovations.
These important retailers have marked the story of thiskind of business due to its successful during the pass of the decades and its impact in the society. They have given a new meaning to their customers and they got in love with them. Some examples ofthose companies are Starbucks Coffee, Zara and IKEA.
At the beginning Starbucks was just a store of high quality teas and coffee beans from around the world. However thanks to thevision of one of its shareholders Mr. Schultz, in 1983 after a visit to an international house-wares show in Milan, Starbucks gave a new meaning to all the coffee stores in the USA that remains nowadays.Mr. Schultz went into many different bars where was served coffee in very different ways and with a really pleasant environment, a very new perspective of the coffee business for him. After that,he decided, Starbucks needed to serve fresh-brewed coffee, espresso, and cappuccino in its stores and that going to there must be an unforgettable experience for customers. It means a place wherepeople can enjoy taking a cup of coffee or a “frapuccino” alone, with friends, in a business meeting or in the moment and with the people they could prefer and that let them feel that good to come back.They also decided to serve “the perfect drink” and to hire people which reflect the Starbucks community, workers that enjoy and love what they are doing and for whom Starbucks is an extension of theirlives.
Regardless the high competition in the market in which Zara is involved; the company is one of the greatest examples of leaders of retail stores. There are so many brands in thefashion market that are pointed to different targets; however no one is as big and effective as Zara.
The company decided to change the meaning of selling clothes as the typical brand that offers...