Internet En Latam
Páginas: 11 (2575 palabras)
Publicado: 9 de agosto de 2012
Internet en América Latina
Gabriel Argel A.
Contenidos
1.- Penetración. 2.- Principales Actores de la Industria. 3.- Perfil de Audiencias. 4.- Hábitos y Usos 5.- Tendencias.
Penetración
Gabriel Argel A.
Penetración
WORLD INTERNET USAGE AND POPULATION STATISTICS World Regions North America Oceania / Australia Europe Latin America/Caribbean Middle East Asia Population InternetUsers Penetration (% Population) 344,124,450 34,700,201 813,319,511 592,556,972 212,336,924 3,834,792,852 266,224,500 21,263,990 475,069,448 204,689,836 63,240,946 825,094,396 77.4 % 61.3 % 58.4 % 34.5 % 29.8 % 21.5 % Growth 2000-2010 146.3 % 179.0 % 352.0 % 1,032.8 % 1,825.3 % 621.8 % 13.5 % 1.1 % 24.2 % 10.4 % 3.2 % 42.0 % Users %
Africa
WORLD TOTAL
1,013,779,050
6,845,609,960110,931,700
1,966,514,816
10.9 %
28.7 %
2,357.3 %
444.8 %
5.6 %
100.0 %
Penetración
Latin American Internet Usage LATIN AMERICA COUNTRIES / REGIONS Chile Argentina Colombia Uruguay Brazil Costa Rica Venezuela Dominican Republic Panama Peru Puerto Rico Mexico Guatemala El Salvador 16,601,707 40,913,584 43,677,372 3,494,382 198,739,269 4,253,877 26,814,843 9,650,054 3,360,474 29,546,9633,966,213 111,211,789 13,276,517 7,185,218 Population Internet Users 8,369,036 20,000,000 20,788,818 1,340,000 72,027,700 1,500,000 8,846,535 3,000,000 934,5 7,636,400 1,000,000 27,600,000 1,960,000 975 % Population ( Penetration ) 50.4 % 48.9 % 47.6 % 38.3 % 36.2 % 35.3 % 33.0 % 31.1 % 27.8 % 25.8 % 25.2 % 24.8 % 14.8 % 13.6 % User Growth ( 2000-2009 ) 376.2 % 700.0 % 2,267.7 % 262.2 % 1,340.6 %500.0 % 831.2 % 5,354.5 % 1,976.7 % 205.5 % 400.0 % 917.5 % 2,915.4 % 2,337.5 % 4.6 % 10.9 % 11.4 % 0.7 % 39.4 % 0.8 % 4.8 % 1.6 % 0.5 % 4.2 % 0.5 % 15.1 % 1.1 % 0.5 % % Users
Paraguay
Cuba Ecuador Honduras Bolivia Nicaragua TOTAL
6,995,655
11,451,652 14,573,101 7,833,696 9,775,246 5,891,199 569,212,811
894,2
1,450,000 1,840,678 958,5 1,050,000 600 182,771,367
12.8 %
12.7 % 12.6 %12.2 % 10.7 % 10.2 % 32.1 %
4,371.0 %
2,316.7 % 922.6 % 2.296.3 % 775.0 % 1,100.0 % 927.2 %
0.5 %
0.8 % 1.0 % 0.5 % 0.6 % 0.3 % 100.0 %
Actores
Gabriel Argel A.
Actores Latam
EMPRESAS
Medios
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 Microsoft Sites Google Sites FACEBOOK.COM Yahoo! Sites Terra - Telefonica Wikimedia Foundation Sites UOL MercadoLibre VEVOOrganizacoes Globo WordPress iG Sites TARINGA.NET MEGAUPLOAD.COM TWITTER.COM Ask Network OLX INC. Orange Sites NetShelter Technology Media 4SHARED.COM Viacom Digital The Mozilla Organization AOL, Inc. Adobe Sites MUSICA.COM
DOMINIOS
% de alcance
96,6 92,8 71,5 63,1 56,0 41,3 34,5 26,7 26,3 25,4 25,0 23,6 19,6 18,4 18,1 18,1 16,6 16,3 16,1 15,4 14,1 13,6 12,7 12,0 11,5 1 2 3 4 5 6 7 8 9 10 1112 13 14 15 16 17 18 19 20 21 22 23 24 25
Total visitantes únicos (000)
111.366 106.988 82.452 72.731 64.510 47.583 39.787 30.795 30.337 29.265 28.844 27.249 22.623 21.260 20.853 20.807 19.099 18.835 18.575 17.801 16.226 15.692 14.628 13.817 13.207
Medios
GOOGLE.COM LIVE.COM FACEBOOK.COM YOUTUBE.COM MSN.COM BLOGGER.COM WIKIPEDIA.ORG UOL.COM.BR MSN.COM.BR GOOGLE.COM.BR YAHOO.COM BING.COMTERRA.COM.BR MICROSOFT.COM ORKUT.COM.BR ORKUT.COM WORDPRESS.COM GLOBO.COM YAHOO.ES YAHOO.COM.BR TARINGA.NET YAHOO.COM.MX MEGAUPLOAD.COM TWITTER.COM PRODIGYMSN.COM.MX
Total visitantes % de alcance únicos (000)
92.208 88.805 82.452 75.455 71.737 62.183 47.331 41.421 40.364 37.350 33.800 33.107 33.016 32.652 31.814 28.747 28.739 28.695 25.846 23.000 22.623 22.150 21.260 20.853 19.707 80,0 77,1 71,565,5 62,3 54,0 41,1 35,9 35,0 32,4 29,3 28,7 28,7 28,3 27,6 24,9 24,9 24,9 22,4 20,0 19,6 19,2 18,4 18,1 17,1
100,0
120,0
20,0
40,0
80,0
60,0
0,0 Microsoft Sites Organizacoes Globo XVIDEOS.COM Grupo Intercom ZGNCDN.COM Technorati Media LIVEJASMIN.COM Catho Online POP Sites TENTACULOS.NET RCS Media Group ESPN CONDUIT-STORAGE.COM FREAKSHARE.NET ZYNGA.COM FILESONIC.COM...
Gabriel Argel A.
Contenidos
1.- Penetración. 2.- Principales Actores de la Industria. 3.- Perfil de Audiencias. 4.- Hábitos y Usos 5.- Tendencias.
Penetración
Gabriel Argel A.
Penetración
WORLD INTERNET USAGE AND POPULATION STATISTICS World Regions North America Oceania / Australia Europe Latin America/Caribbean Middle East Asia Population InternetUsers Penetration (% Population) 344,124,450 34,700,201 813,319,511 592,556,972 212,336,924 3,834,792,852 266,224,500 21,263,990 475,069,448 204,689,836 63,240,946 825,094,396 77.4 % 61.3 % 58.4 % 34.5 % 29.8 % 21.5 % Growth 2000-2010 146.3 % 179.0 % 352.0 % 1,032.8 % 1,825.3 % 621.8 % 13.5 % 1.1 % 24.2 % 10.4 % 3.2 % 42.0 % Users %
Africa
WORLD TOTAL
1,013,779,050
6,845,609,960110,931,700
1,966,514,816
10.9 %
28.7 %
2,357.3 %
444.8 %
5.6 %
100.0 %
Penetración
Latin American Internet Usage LATIN AMERICA COUNTRIES / REGIONS Chile Argentina Colombia Uruguay Brazil Costa Rica Venezuela Dominican Republic Panama Peru Puerto Rico Mexico Guatemala El Salvador 16,601,707 40,913,584 43,677,372 3,494,382 198,739,269 4,253,877 26,814,843 9,650,054 3,360,474 29,546,9633,966,213 111,211,789 13,276,517 7,185,218 Population Internet Users 8,369,036 20,000,000 20,788,818 1,340,000 72,027,700 1,500,000 8,846,535 3,000,000 934,5 7,636,400 1,000,000 27,600,000 1,960,000 975 % Population ( Penetration ) 50.4 % 48.9 % 47.6 % 38.3 % 36.2 % 35.3 % 33.0 % 31.1 % 27.8 % 25.8 % 25.2 % 24.8 % 14.8 % 13.6 % User Growth ( 2000-2009 ) 376.2 % 700.0 % 2,267.7 % 262.2 % 1,340.6 %500.0 % 831.2 % 5,354.5 % 1,976.7 % 205.5 % 400.0 % 917.5 % 2,915.4 % 2,337.5 % 4.6 % 10.9 % 11.4 % 0.7 % 39.4 % 0.8 % 4.8 % 1.6 % 0.5 % 4.2 % 0.5 % 15.1 % 1.1 % 0.5 % % Users
Paraguay
Cuba Ecuador Honduras Bolivia Nicaragua TOTAL
6,995,655
11,451,652 14,573,101 7,833,696 9,775,246 5,891,199 569,212,811
894,2
1,450,000 1,840,678 958,5 1,050,000 600 182,771,367
12.8 %
12.7 % 12.6 %12.2 % 10.7 % 10.2 % 32.1 %
4,371.0 %
2,316.7 % 922.6 % 2.296.3 % 775.0 % 1,100.0 % 927.2 %
0.5 %
0.8 % 1.0 % 0.5 % 0.6 % 0.3 % 100.0 %
Actores
Gabriel Argel A.
Actores Latam
EMPRESAS
Medios
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 Microsoft Sites Google Sites FACEBOOK.COM Yahoo! Sites Terra - Telefonica Wikimedia Foundation Sites UOL MercadoLibre VEVOOrganizacoes Globo WordPress iG Sites TARINGA.NET MEGAUPLOAD.COM TWITTER.COM Ask Network OLX INC. Orange Sites NetShelter Technology Media 4SHARED.COM Viacom Digital The Mozilla Organization AOL, Inc. Adobe Sites MUSICA.COM
DOMINIOS
% de alcance
96,6 92,8 71,5 63,1 56,0 41,3 34,5 26,7 26,3 25,4 25,0 23,6 19,6 18,4 18,1 18,1 16,6 16,3 16,1 15,4 14,1 13,6 12,7 12,0 11,5 1 2 3 4 5 6 7 8 9 10 1112 13 14 15 16 17 18 19 20 21 22 23 24 25
Total visitantes únicos (000)
111.366 106.988 82.452 72.731 64.510 47.583 39.787 30.795 30.337 29.265 28.844 27.249 22.623 21.260 20.853 20.807 19.099 18.835 18.575 17.801 16.226 15.692 14.628 13.817 13.207
Medios
GOOGLE.COM LIVE.COM FACEBOOK.COM YOUTUBE.COM MSN.COM BLOGGER.COM WIKIPEDIA.ORG UOL.COM.BR MSN.COM.BR GOOGLE.COM.BR YAHOO.COM BING.COMTERRA.COM.BR MICROSOFT.COM ORKUT.COM.BR ORKUT.COM WORDPRESS.COM GLOBO.COM YAHOO.ES YAHOO.COM.BR TARINGA.NET YAHOO.COM.MX MEGAUPLOAD.COM TWITTER.COM PRODIGYMSN.COM.MX
Total visitantes % de alcance únicos (000)
92.208 88.805 82.452 75.455 71.737 62.183 47.331 41.421 40.364 37.350 33.800 33.107 33.016 32.652 31.814 28.747 28.739 28.695 25.846 23.000 22.623 22.150 21.260 20.853 19.707 80,0 77,1 71,565,5 62,3 54,0 41,1 35,9 35,0 32,4 29,3 28,7 28,7 28,3 27,6 24,9 24,9 24,9 22,4 20,0 19,6 19,2 18,4 18,1 17,1
100,0
120,0
20,0
40,0
80,0
60,0
0,0 Microsoft Sites Organizacoes Globo XVIDEOS.COM Grupo Intercom ZGNCDN.COM Technorati Media LIVEJASMIN.COM Catho Online POP Sites TENTACULOS.NET RCS Media Group ESPN CONDUIT-STORAGE.COM FREAKSHARE.NET ZYNGA.COM FILESONIC.COM...
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