Intregracion Horizontal Y Vertical

Horizontal Integration
In microeconomics and strategic management, the term horizontal integration describes a type of ownership and control. Horizontal integration in marketing is much more commonthan vertical integration is in production. A monopoly created through horizontal integration is called a horizontal monopoly
Vertical Integration
In microeconomics and management, the termvertical integration describes a style of management control. Vertically integrated companies in a supply chain are united through a common owner. Usually each member of the supply chain produces adifferent product or (market-specific) service, and the products combine to satisfy a common need
A monopoly produced through vertical integration is called a vertical monopoly.
Vertical Integration ThreeTypes
There are three varieties: backward (upstream) vertical integration, forward (downstream) vertical integration, and balanced (both upstream and downstream) vertical integration.
A companyexhibits backward vertical integration when it controls subsidiaries that produce some of the inputs used in the production of its products.
company tends toward forward vertical integration when itcontrols distribution centers and retailers where its products are sold.
Innovation Strategies
1. Establish a clear sense of direction.
2. Open Communication.
3. Sense of Ownership.4. Make sure recognition and rewards are compatible.
5. Tolerance towards risk and failure.
6. Throw away non-working projects.
Product Strategies
* New Product Features.
* NewDesign.
* New Product Lines.
* Extend a Product Line.
* Launch a New Product Brand.
Include additional services
Price Strategies
* Launch a new product with a low price.
* Launch anew product with a high price.
* Reduce the price of a product.
* Reduce the prices below the competitor´s.
Place Strategies
* Offer your products via internet or phone calls.
* Use...