Jahdhand

PRODUCT | MARKETING MIX |
COLA Y POLASEGMENTATIONCola y Pola is a drink half alcohol and half soda mainly intended for active people who enjoy uncomplicated every moment with your friends and family.
For people who enjoy the natural resources that Colombia offers for rides family and of course with cola y pola in his hand.
The shopkeeper, the doctor, the salesman, for the weekend ride, forfriends and all kinds of event.
Mainly for people of layers 1,2,3 and maximum 4 | * COSTUMER VALUE: “ES SU MEZCLA ESTA EL PLACER” In the mix is ​​the pleasure. Pure Colombian refajo to go with the typical food of the rides with family and friends.
Beer mixed with soda and consumers know it. A refreshing product that fallsright at all times of day.
It has an alcohol percentage of 2.0%. *COST:
Cola y pola have a affordable for all consumers.
It has different presentations: * 330cm3 returnable bottle to accompany all meals = 1600 * 1.5 liter PET bottle to share with family and friends = $ 3,380 * Can you go to take 330cm3 = $ 1,550 * Sixpack cans = $ 8,300The price varies according to the presentation and the amount that consumersneed.
(http://www.colaypola.com.co/) *CONVENIENCE:Cola y pola is available to consumers, is in the party store , liquor and big chain stores (http://www.exito.com/products/0000150247132310/REFAJO-COLA-Y-POLA-PET * 1500-ML .) It is readily available to all consumers and all presentations * COMMUNICATION:
cola y pola is a product of great acceptance by the community is why the promotion is directed at it. Sponsor day rides forfamilies, neighborhoods for blocks events, plans sunday throughout Colombia.
On its Web only reflects happiness and acceptance by consumers. We often docompetitions in the page queue and polar (http://www.colaypola.com.co/).
Dan recipes to be accompanied by the drink used in advertising conclusion is fairly straightforward and focused on the people of the neighborhoods and uncomplicated.
 It is onfacebook and youtube not on twitter
There are videos of the experiences of consumers and of the joys generated by the product. |
REDD’SSEGMENTATIONA beer that is directed exclusively to female palates with a unique flavor balanced between sour and sweet has a lower level of gas and removes the characteristic bitter being easy to take a drink and very refreshing.
Its flavor is achieved throughfiltration processes thus achieving a blood alcohol level of 4.5% high quality and excellent flavor essence of citranova | COSTUMER VALUE:
Redd's the first beer for women only "a real pleasure to discover."
That's why women choose to have that touch that love and being a product especially for them.
It has a striking presentation with vivid colors. It is a beer of international stature and thedegree of alcohol is just as shocking to man a beer. What gives even a touch more interesting. (Http://www.reddsconhielo.com/)
 
COST:
The average price for a bottle of 330 cm3 nonrefundable redd's is 1700 pesos in addition to this redd's has a wide range of packages: * Non-returnable bottle 250cm3 = 1,600 * Returnable bottle 330cm3 = 1600 * Can 269cm3 = 1600 * Bottle Sixpack 250cm3 =9600(Http://www.exito.com/products/0000291148257229/CERVEZ.BOT.NR-REDDS-SIXPACK #)
Prices vary depending on the characteristics of the package

CONVENIENCE:
REDD'S exclusive beer is therefore not so easily accessible is in chains stores, large supermarkets and liquor is very hard to find in the local shop.

COMMUNICATION:
Redd's is characterized by sponsoring women's events on its website thefirst thing you find is a page sophisticated emerald green, also ways of making this delicious drink as cocktail with fruits in order.
The commercials on television are quite tempting because they show a refreshing drink and ice-covered, making it attractive to consumers.
In addition to this they raffled several trips for women with covers which increases awarded consumption and in turn the...